Lee Gomes pens an interesting article in the Wall Street Journal about the SEO contest du jour. He manages to cover the high-order bits without saying anything that should offend either side. And without linking to anyone’s site. So I think he gets it. 🙂
Depending on whom you talk to, SEOs are either the Saint Bernards of the Web, helping to rescue lost sites, or glorified spammers.
Reminds me of what GoogleGuy used to say: “SEO is a little like juggling flaming torches; when a professional does it well, the results can be fun to watch. But if you’re just starting out, you might not want to tackle torches first thing.”