I’m up at Web 2.0 today. My panel is done, so I can relax and soak things up a little bit. Right now I’m listening to a Yahoo presentation on FUSE, YPN, and media buys. For example, right now they’re talking about a voiceover ad on TV where they told viewers of The Apprentice to search for [apprentice car], and then they hand-coded a Yahoo! Shortcut to drive users to information on the Pontiac Solstice. Ahh: someone just asked them where they draw the line between search and things that are paid for. The speaker said that the shortcut shows up in the sponsored link section. Hmm. The shortcut actually doesn’t say sponsored and isn’t a different color or anything–it just has the “Y!” logo that designated hand-chosen content. Not a big deal, but it’s neat that someone else asked about that too.
Anyway, my favorite pointer so far is the microformats.org. Things like hCalendar turn iCalendar standards into little HTML fragments that are user-friendly (esp. with CSS), plus they’re machine readable too. And the data isn’t out-of-band like RSS is–it’s incorporated on the HTML page–so it’s a little easier to handle. Pretty neat stuff.