Give Google Contributor a try

Recently I’ve seen several interesting conversations about ad blocking, and I wanted to remind people about a great offering called Google Contributor. With Google Contributor, you contribute a certain amount of money each month. That subscription means that you see fewer ads on the web, and you support the sites that you visit with your money.

You get to decide how much to contribute (I do $10/month, but for example you can do $2/month if you prefer). The more you contribute, the fewer ads you see. The handwave-y explanation that when you go to a website, your monthly subscription actually bids on your behalf in ad auctions. So you end up buying the ad yourself rather than someone else. This is cool for several reasons:

1. You support the sites you visit without expending any energy.
2. You see fewer ads.
3. (And this is the cool part) you get to decide what to show in that ad space instead of ads.

That’s right: you can pick a custom URL to show to yourself instead of ads. It’s like buying space on a billboard and showing nature scenes instead of ads. Personally, I like to show a dynamically generated Mondrian-like pattern:

Mondrian-like pattern

But here’s the part I love: when you sign in, click the gear icon and then “Advanced settings,” and at the bottom of the page you can provide any custom URL you want (it does have to serve over https). You could replace ads with pictures of kittens, or your family. Or make ads your todo list, or a reminder to get back to work. Think outside the box, like Paul Ford. It’s the open web–you can have all kinds of fun with your HTML.

Here are some common misconceptions about Google Contributor:

Q: I thought Google Contributor only worked with ten websites or so?
A: No, it works with millions of websites. Contributor launched with a small set of websites initially, but if a website runs Google ads like AdSense or DoubleClick for Publishers, it’s likely to be compatible with Contributor.

Q: Isn’t there a waitlist to join? Or I need an invite or something?
A: Not anymore! You can sign up immediately and support tons of websites with one monthly payment.

Q: Can I see which websites I’m supporting?
A: Yes! You get a report that looks like this:

Contributor payout report

(Adding a few more questions)

Q: Why don’t you support Google Apps accounts? I thought it only worked with Gmail accounts?
A: This is very fresh news, but I believe Google Apps accounts are now supported. Try it out!

Q: Why doesn’t Contributor support country X or currency Y?
A: It’s safe to assume that the Contributor team has heard that feedback. I’m happy to pass that feedback on as well. That can be a complicated issue though.

If you like the web and use it as much as I do, why not support some of your favorite websites while reducing the number of ads you see? Give Google Contributor a try now.

My next project: AutoSEO

This was an April Fool’s joke.

I’ve been working really hard with some friends on a project to handle SEO automatically. Now we’re ready to take the wraps off it over at

One of the ideas that helped the World Wide Web succeed was that it separated presentation and content. You could write your text and decouple it from the problem of how the text looked. AutoSEO takes that to the next stage with search engines, so you don’t have to think about things like redirects.

How much would you pay to never have to worry about keyword density, H1 headers, or meta descriptions again? How about.. free? That’s right, AutoSEO is free for individual, students, self-hosted installs, and companies with fewer than 100 employees. AutoSEO is also built from the ground up to handle mobile browsers.

We’re starting with a limited set of invites to kick the tires on the system before opening things up for wider usage. Read more about the project over at!

This was an April Fool’s joke.

Lessons learned from the early days of Google

Earlier this month I did a talk at the University of North Carolina at Chapel Hill about lessons learned from the early days of Google. The video is now online and watchable, or you can watch it on YouTube:

We did the talk in a pretty large room, and the camera at the back of the room couldn’t easily record me and the slides at the same time. So here are the slides to go along with the talk:

Or you can view the slides at this link.

I believe all the pictures should be covered either by license or fair use (the talk was free), but let me know if you see anything that you believe is problematic. I hope you enjoy the talk!

On Leave

I wanted to let folks know that I’m about to take a few months of leave. When I joined Google, my wife and I agreed that I would work for 4-5 years, and then she’d get to see more of me. I talked about this as recently as last month and as early as 2006. And now, almost fifteen years later I’d like to be there for my wife more. I know she’d like me to be around more too, and not just physically present while my mind is still on work.

So we’re going to take some time off for a few months. My leave starts next week. Currently I’m scheduled to be gone through October. Thanks to a deep bench of smart engineers and spam fighters, the webspam team is in more-than-capable hands. Seriously, they’re much better at spam fighting than I am, so don’t worry on that score.

One critical point is that I won’t be checking my work email at all while I’m on leave. My friend and colleague Amit Singhal took about six weeks off not too long ago, and his #1 piece of advice was to unplug from work email. So that’s what I’m going to do. I will set up Gmail filters to forward some of my outside email to a small set of webspam folks, but they won’t be replying to emails.

Q: Is this because of some specific event?
A: Nope. I’ve been talking about doing this with my wife for a while now, and it feels like the right time.

Q: You’re not going to check your work email at all?
A: That’s right.

Q: No, really? No work email?
A: Really. I’m thinking of it like a 30 day challenge, except for longer than 30 days. :)

Q: If I can’t email you, how should I communicate with Google about search topics or find out about new things in search?
A: I’m so glad you asked! There’s still tons of ways, from our webmaster forums to Office Hours Hangouts where you can ask questions to experts. On the social side, instead of sending SEO-related comments to me on Twitter, you can ping the Google Webmaster Central account. Likewise, make sure you follow Google Webmasters on Google+. A bunch of different Googlers will continue to speak and answer questions at search conferences too.

For broader search-related news, read our Webmaster blog or Inside Search blog. To understand how Google thinks about search, we’ve made hundreds of webmaster videos and they’re designed to be evergreen.

Our web documentation is superb: Google Webmaster Central is the best place to start. From there, you can find our Webmaster Academy, our help documentation, and our SEO beginner’s guide. We even made a mini-site about how search engines work.

One of the most important ways to hear from Google is to add and verify your site in Google Webmaster Tools. That’s the primary channel to find out about issues with webspam or other errors or notices.

Q: Are you doing anything fun?
A: Yup! I’ve been taking a ballroom dance class with my wife, and we’re going on a cruise in late August. Our 15th (!) wedding anniversary is next year, so we might do some early traveling to celebrate that too. We’ll also be spending more time visiting with our parents. I’m also trying a half-Ironman race.

And just to reiterate, the webspam team is in great hands while I’m out. I’m looking forward to trying this, so thanks for your understanding.

Added: When I went on leave, I wanted to see how webspam would go without me. I’ve been talking to people on both the algorithmic and manual webspam teams during my leave, and they’ve been doing a top-notch job. So I’m planning on extending my leave into 2015.

The decay and fall of guest blogging for SEO

Okay, I’m calling it: if you’re using guest blogging as a way to gain links in 2014, you should probably stop. Why? Because over time it’s become a more and more spammy practice, and if you’re doing a lot of guest blogging then you’re hanging out with really bad company.

Back in the day, guest blogging used to be a respectable thing, much like getting a coveted, respected author to write the introduction of your book. It’s not that way any more. Here’s an example unsolicited, spam email that I recently received:

My name is XXXXXXX XXXXXXXX and I work as a content marketer for a high end digital marketing agency in [a city halfway around the world]. I have been promoting high quality content in select niches for our clients.

We are always on the lookout for professional, high class sites to further promote our clients and when I came across your blog I was very impressed with the fan following that you have established.I [sic] would love to speak to you regarding the possibility of posting some guest articles on your blog. Should you be open to the idea, we can consider making suitable contribution, befitting to high standard of services that your blog offers to larger audience.

On my part, I assure you a high quality article that is-
– 100% original
– Well written
– Relevant to your audience and
– Exclusive to you

We can also explore including internal links to related articles across your site to help keep your readers engaged with other content on your blog.
All I ask in return is a dofollow link or two in the article body that will be relevant to your audience and the article. We understand that you will want to approve the article, and I can assure you that we work with a team of highly talented writers, so we can guarantee that the article would be insightful and professionally written. We aim to write content that will benefit your loyal readers. We are also happy to write on any topic, you suggest for us.

If you ignore the bad spacing and read the parts that I bolded, someone sent me a spam email offering money to get links that pass PageRank. That’s a clear violation of Google’s quality guidelines. Moreover, we’ve been seeing more and more reports of “guest blogging” that are really “paying for PageRank” or worse, “we’ll insert some spammy links on your blog without you realizing it.”

Ultimately, this is why we can’t have nice things in the SEO space: a trend starts out as authentic. Then more and more people pile on until only the barest trace of legitimate behavior remains. We’ve reached the point in the downward spiral where people are hawking “guest post outsourcing” and writing articles about “how to automate guest blogging.”

So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.

For historical reference, I’ll list a few videos and links to trace the decline of guest articles. Even back in 2012, I tried to draw a distinction between high-quality guest posts vs. spammier guest blogs:

Unfortunately, a lot of people didn’t seem to hear me say to steer away from low-quality guest blog posting, so I did a follow-up video to warn folks away from spammy guest articles:

In mid-2013, John Mueller gave spot on advice about nofollowing links in guest blog posts. I think by mid-2013, a ton of people saw the clear trend towards guest blogging being overused by a bunch of low-quality, spammy sites.

Then a few months ago, I took a question about how to be a guest blogger without it looking like paying for links (even the question is a clue that guest blog posting has been getting spammier and spammier). I tried to find a sliver of daylight to talk about high-quality guest blog posts, but if you read the transcript you’ll notice that I ended up spending most of the time talking about low-quality/spam guest posting and guest articles.

And then in this video that we posted last month, even the question itself predicted that Google would take stronger action and asked about “guest blogging as spam”:

So there you have it: the decay of a once-authentic way to reach people. Given how spammy it’s become, I’d expect Google’s webspam team to take a pretty dim view of guest blogging going forward.

Added: It seems like most people are getting the spirit of what I was trying to say, but I’ll add a bit more context. I’m not trying to throw the baby out with the bath water. There are still many good reasons to do some guest blogging (exposure, branding, increased reach, community, etc.). Those reasons existed way before Google and they’ll continue into the future. And there are absolutely some fantastic, high-quality guest bloggers out there. I changed the title of this post to make it more clear that I’m talking about guest blogging for search engine optimization (SEO) purposes.

I’m also not talking about multi-author blogs. High-quality multi-author blogs like Boing Boing have been around since the beginning of the web, and they can be compelling, wonderful, and useful.

I just want to highlight that a bunch of low-quality or spam sites have latched on to “guest blogging” as their link-building strategy, and we see a lot more spammy attempts to do guest blogging. Because of that, I’d recommend skepticism (or at least caution) when someone reaches out and offers you a guest blog article.