This is why I love having a blog. Here’s a story that includes a quote from me from a Web 2.0 panel:
For example, Google’s AdSense program, which places contextual ads on sites and shares revenue with bloggers, can be improved by engaging publishers and their audiences, blogger and media guru Jeff Jarvis said at the Web 2.0 Conference in San Francisco.
“Google is at the lower level of the value chain now. We can raise the value chain and get more money,” said Mr. Jarvis, who led a panel entitled “Web 2.0 Ad Models.”
Google’s Matt Cutts, one of the first engineers on the search engine’s advertising team, agreed.
“There’s a ton of room left for experimentation,” he said. “If someone comes up with something better than AdSense and kills it, the world will be a better place.”
What I mean by that is that competition makes things better for users and publishers. If someone comes along and competes fairly and does a better job than Google (on search, or on advertising, or on AdSense)–good! That means the world of users is getting a ton of benefit. If Google takes its eye off the ball in core areas such as search and advertising, and then someone else does things better: it’s still a win for users. Just to be clear, I think Google is keeping a very sharp focus on our core areas.
Neil Gaiman recently stopped by Google and he said it much better. What he said was along the lines of: Google has changed the world in lots of odd and interesting ways. And even five or ten years from now, if Google disappears or dies, the world will still be a better place for things that Google has done. I do believe that.
By the way, there’s another quote from me in that Red Herring story: “If you view ads as a necessary evil, it will color the experience.” What I was trying to say is that Google doesn’t view ads as a necessary evil to make money. We view showing ads as another type of search–one in which relevancy is just as important as web search. To me, ads shouldn’t be this unwanted thing you have to show on the side of your site; for many searches, the ads can be just as helpful as organic search results, and we should always try to make ads a useful service to our users, not just a “necessary evil.”
Anyway, in case those quotes sounded strange, I wanted to give a little more background. 🙂 My laptop is so about to run out of juice, so more tidbits from Web 2.0 will have to wait for when I get home.