Halloween 2007: LOLCat

This picture pretty much says it all:

Matt Cutts as LOL cat

The T-shirt is hand-made with an iron-on. The only thing you’re not seeing is my tail in the back, and the back of the shirt says “K THX BYE.” ๐Ÿ™‚

If you don’t spend all your time on the internet, you can find out more about LOLCats here.

114 Responses to Halloween 2007: LOLCat (Leave a comment)

  1. Matt,

    Now that is a sight! You should have worn that during the “are paid links evil session” and maybe Greg and those guys would have taken you more seriously! lol

  2. Man your big on yourself. I guess maybe what is what a blog is for.

  3. That’s dedication to a holiday. It competes, maybe even beats, Brad’s Facebook Outfit.


  4. Wow Matt, you’ve really outdone yourself this year. Did you do the face paint yourself?

  5. Not many nerds can get away with that kind of costume!

  6. John A. Davis, I pretty much always do a Halloween post in case people are interested.

    Chris, I think the Facebook outfit was a really creative idea. ๐Ÿ™‚

  7. I’m so glad we don’t have Halloween here.

    I remember one time we were invited to a halloween party at the house of an American living in Amsterdam. It was clear who were Dutch and who were Americans. The americans were all looking like that picture above while the Dutch really just tried to do as little as possible.

    Cultural differences are fun! ๐Ÿ™‚

    On the other hand, in the south half o holland, Carnaval is used to look like the picture above. I remember once I went partying dressed as a chinese in a kimono, with a yellow face and my hair painted black. 3 days of carnaval was a lot of fun. Though it was also freaking cold wearing just a kimono. (Temperatures were below freezing and in Holland, carnaval means going from bar to bar, so basically you are outside most of the time.) It was actually 4 of us dressed liked that.

    Oh well,. that was a long time ago.. ๐Ÿ™‚ Now I live in Brazil, and carnaval is done a bit different here. But also no halloween here.

    What you do for carnaval in the US, Matt?

  8. that kinda reminds me of this guy that might be also in on of my top costumes – a youtube video page http://www.core77.com/blog/object_culture/omg_awesome_party_guy_vid_youtube_page_halloween_costume_7931.asp

  9. Oh my god! That is so creative. How many people knew what it was?

  10. lol.

    I’ll leave it at that. ๐Ÿ™‚

  11. Matt I don’t know how to say this, I don’t know if I can say it in any different way then I will, but that is LAME!

  12. Wow! So what was the inspiration?

  13. To quote Matt Cutts: “My eyes! It burns!!”

  14. So…are you a Furry for Halloween, or is that just your typical Wednesday night getup?

  15. Can the rest of the readers embed JPGs or PNGs in the posts. It would be cool


  16. now that is slightly disturbing… what does Frank and Ozzie thing of your outfit??

  17. Need I say more when I say, “wow.”

  18. Holy crappy Matt, thats hilarious…

    Unfortunately at my work no one dresses up…boring!

  19. Hi Matt,

    I want to be a cuckoo from France, I thought you liked not to be a cat, and I tell you ‘deep cats’, good evening Matt, delirium. See Ya

  20. Bruce, I was out for a walk with my wife and we were brainstorming. I think it was her idea. ๐Ÿ™‚

    Danny, are you talking about when I commented on this picture:

    Danny at Halloween?

    Hee hee.

    Hey, don’t make me call you Beck. ๐Ÿ˜‰

    Joel, funny that you asked that. It really did freak Ozzy out a little bit. He’s not used to another alpha cat in the house. Emmy just slept right through everything, of course.

  21. I actually lol’d Matt. What an awesome idea!

  22. Curious to know if that cheeseburger was gotten while in costume or in preparation.

    Best photo I’ve seen all day!

  23. Matt looks like Willow everything nice! It happens to be not as a villain!

  24. roflmao. Love it, way to meme it out there.

  25. Classic. Did you actually eat the McD cheeseburger or did you walk around with it all night? ๐Ÿ™‚

  26. Oh My…I am in LOVE…:-)

    As a lifelong cat lover, I always thought Vincent, in the tv series Beauty and the Beast was the sexiest thing ever. But Matt, you’ve got him beat….and my little calico girl Baby is having a hissy fit…:-)


  27. Oh my goodness.

    I didn’t celebrate Halloween.. I’m too old now.

  28. Great Idea!! Happy Halloween.

  29. Looking cool in that picture
    by the way icanhascheezburger.com cool site , i think you inspired from this

  30. Halloween just rocks.

    Matt have a look at my blog for today if you have a second.

    Your nose looks like it took some serious time. I really wish more people jumped into Halloween in the U.S. more. Holidays are an excellent excuse for total stupidity, everything from costumes, to shooting flammable objects in the sky, and cutting down trees and covering them with lights!

    I’m looking forward to Festivus! Does it fall during Pubcon this year?


  31. At this point I’ve looked at this picture in at least 11 stages of drunk, I’m talking like on the razors edge, edge, like an new razor that shaves so close it’s like 5 rotating blades of drunk, and it still creeps me out.

    In all seriousness please let my wife make your costume next year. If she can make me look “cute” as a pink unicorn, just think of what she could do with those adorable cheeks.

  32. And thus the obvious pun of LOLcutts was born

  33. Ok now that’s scary, I’m going to have nightmares. Well I was thinking something more along these lines:

    printout + backed on cardboard like one of those press signs.

  34. Avoiding duplicate contents filter ๐Ÿ™‚


    So you decided to “try” to look like my good friend Ozzie . Fair enough… but pls don’t forget to pay him the due Royalty Fees ๐Ÿ™‚

    Btw, I though you are a “Happy-Meal-Enthusiast” not a Cheezburger consumer ๐Ÿ˜‰

  35. test…. ๐Ÿ™

  36. Huh? a cat? It’s… funny. But It’s not creepy. Well, a cat with a MD cheeseburger… maybe is terrifying… for a dog on diet. =P


  37. Awwww… the cat site is so CUTE! I love the ? pic… xD

  38. Strangely … attracted … Must … look … away …

  39. I’m finding Danny’s photo a bit disturbing ๐Ÿ™

  40. I’m finding Danny’s photo quite sexy!

    Sorry Matt hope you forgive.

  41. What can I say Matt..but nice T SHIRT ;)))

    Dan Horton

  42. GACK!

    Even my Kitty says GACK!


  43. I think I’m in love…no seriously, that picture made me question if google had finally gotten to your brain, but then the LOLCATS web site made it all clear. ๐Ÿ™‚

  44. Great costume, never saw the site before but it inspired me to make this ๐Ÿ™‚


  45. Heh — my eyes, they burnz twices!

  46. Lee Odden, I walked around with it. By the end of the day, it wasn’t very appealing to eat anymore. ๐Ÿ™‚

    blackcatseo — I love it, Remo.

  47. Matt, are you gay? You look kinda gay. Not that there’s anything wrong with that, I’m just saying. You know the cats made up as cats in Cats look like male cats and the kittens made up as cats in Cats look… well, hot. You just look kinda kittenish in that effeminate human male dressed as a girly cat kinda way. Again, I’m just saying.

  48. @Matt – only bad thing is now I wish I had the domain

  49. Oh my gosh, Matt…you are wayyy more handsome than I envisioned. I’m grinning at your picture but my dog is baring his teeth!!

  50. OK, you could have looked a little happier about having all that makup on. hehe

  51. Hey Matt,

    That’s a pretty good makeup job you got going there..lol. Your ready for broadway now bro.

    Hey but I got a question for ya! How do I get you or Adam Lasnik to come speak at our Internet Marketing Conference here in San Diego in February? It’s http://www.onlinemarketingsummit.com . We will be hosting about 400 Internet marketing professionals from a lot of very big companies and we would love to have a Google representative there to talk about duplicate content issues or a number of other topics. So far I can’t figure out who to contact in Google to arrange something. Could you please help? Thanks man.


    Good to see you at SES San Jose, sorry I didn’t have time to finish our conversation about making supplemental results visible in the Web Master Tools. But I still want you guys to do it!!! ๐Ÿ˜‰

  52. Wow. that’s one creepy photo. Nice makeup work though. Must have taken you hours.

  53. Great picture Matt, it’s on my dartboard ๐Ÿ˜‰

    Great pic though, you look very different!

  54. hahaha… (pause to breathe) …hahahaha.
    Best. Costume. Ever.

    Seeing you face-painted as a cat was funny enough but then I scrolled down and saw “I Can Has Cheezburger?” – brilliant! ๐Ÿ˜€

    LOLcaption: “I iz takn self-purrtrait. I iz a purrty kat” ๐Ÿ˜‰

  55. Matt,

    What happened to the goatee?

  56. Omar Yesid Mariรฑo

    Hehehe..! Now, I understand. From now on, you will be playing cat and mouse. You are the cat and the link sellers are mice.

  57. I hope this does not reflect the future of google

  58. Marc Rasmussen, the goatee had to go for the makeup to look right. It’ll grow back in a few days.


    *drops jaw*
    *drops laptop*
    *grabs laptop*
    *stares in disbelief*
    *switches tab as hubby walks by*
    *regathers composure 24 hours later*

    To quote The Q, you are much better looking without the beard. ๐Ÿ˜‰

  60. Maaaaaaaaaaaaaaaaaaaaaatt,

    I’m unable to post. You might need to rewrite those spam filters ๐Ÿ™‚

  61. That’s a funny LOLcatz =)

  62. Matt,

    My son was 4 year old and said that you look like a cat. hahahaha…..

  63. Really cool big cat. ๐Ÿ˜€

  64. hammmmmmmmmmmm !
    nice to see you in such diffrent look, its seems u still have child matt within you, LOL

  65. Thats probably the most disturbing post i have seen in a while

  66. wow, very nice – i love how you actually have a cheeseburger, although i think it would have made more sense without one, but that’s just me

  67. Oh Hai! That LOLCutts pickture iz best costume I’z seens on the Internets. OK BAI!

  68. Mr C, very skillful use of eyeliner. Who did your eye makeup?

  69. First at all, the spam protection it’s hard … i just make a mistake a few times.

    This is my first time here!!!! (On my country we say.. “There is a first time for everything”), it’s ok ..

    The second thing i saw is that you do not want nothing about “Webmasters”, so i will forget my stupid question
    ยฟIs google a AI Software?
    There is no answer for it on google webmasters ..

    Ok send me 2 cheezburger to Argentina, i will love it ๐Ÿ™‚

    And thanks google for the wonderfull work he does (For me google is not a program is a person ..)

    Oh i forgot… Google is not making a good job, he just let my PR on 3 ยฌยฌ fu***

  70. Matt,

    Pretty good make up.. But really it never lived up to impression of lolcats on icanhascheezburger?. You could have tried to observe behavior of cats for a longer time.

    BTW T-shirt is lovely.

  71. In my Country ( Italy) Halloween is not a traditional fest. That year, in my town some english students made a fest on Halloween night, but, a poor female student , 22 years old was murder by unknow ‘ripper’ killer, as a sacrifice. all town think that is some satanic ritual: why? Why in ’07 hppen these things? We’ll never know it. Sorry, my comment is not ‘in line’ of one fest, but some brutal ritual must to remember. Bye, to another better time. (and scuse for my bad english language); I’m an a new SEO fan…

  72. You really got my attention. My cat freaked.

  73. WTH happened to this blog? There used to be inside information about Google here.

  74. I must agree, that is a disturbing image ๐Ÿ™‚

  75. For those of us who spend a lot of time on the internet, here’s a free online monitor cleaner


  76. Hey man,
    While building our SEO business (from home) and training my right-hand man (my lovely wife), I’ve done my best to educate her on the Who’s Who of my take on Teh Intraweb (SEO-related).

    Your name has come up many a time, from your various celebrity appearances, no doubt, but nothing can really drive it home like:

    “See honey? He’s just a nerd blogging and being stupid, just like we do, and now LOOK… LOLCATS!”

    She’s now a fan and may or may not chuck her knickers at you.


  77. Very nice. I posted it at our pet social site. ๐Ÿ™‚

  78. Matt,

    This cat is suppose to wear a specs, where is it?

    ๐Ÿ˜‰ Just kidding!


  79. Lee Odden, I walked around with it. By the end of the day, it wasnโ€™t very appealing to eat anymore.

    blackcatseo โ€” I love it, Remo.

  80. Just my humble opinion, but I like the face (sans makeup) without the goatee. You might want to consult with The Missus, but you look better without it.

    And I can’t wait to show this to my daughter, who *lives* for LOLcats – after I explain what a Matt Cutts is of course.

  81. Hey LOLCat ๐Ÿ™‚

    I see backlinks update on GOOG’s DCs. Should we expect soon an update of PageRank of Google Toolbar?

    Thanks a bunch.

    Btw, haven’t you finished yet of that logistics thing?

  82. Cats.. oeff.. But nice done. Looks good.

  83. @Peter (IMC)
    Indeed.. i am from the south.. carnaval.. so is the word. Halloween is just a little party compared to dutch carnaval.

  84. Yea I agree, this photo is sexy LOL ! :]

  85. That is one scary costume! Course, who am I to talk…I was James Madison for halloween….everyone thought I was a pirate….argh.

  86. haha That is so cute!

  87. Nice pictures. Is that a cat or fox ?
    It looks that it is “smile”. ๐Ÿ™‚

  88. lol now thats 1 cool cat ๐Ÿ˜€

  89. Matt, Hi – I have a direct question to ask you.

    Are you posting in that forum?

    My reasons

    I am a moderator at WebProWorld and the question about Google and paid Directories has raised its head.
    1 – Would Google penanlise a site that has paid for inclusion in the Yahoo Directory?
    2 – Will Google penanlise any ‘paid for link’ in a respected Directory such as JoeAnt?

    Could you please start a thread on this so that I may put forward questions being asked within WPW?

    Kind regards David

  90. Nice picture, but im curious did you carry that cheeseburger around with you all night?

  91. David Castle

    Matt wrote a very informative post related to paid links. You might find there answers for most of your questions:

    How to report paid links – April 14, 2007

  92. This is sick. Lolcats is a disease in the same family as splogs, mfas, zango, domain parking sites and paid links.

    The “google ecology” around search, adsense and other forms of monetization can only pay about 10,000 sites globally enough money to make worthwhile content. The rest of us are left working for free or devising schemes to fill the web with junk content that costs nothing to make, i.e. lolcats

    To celebrate lolcats is to celebrate the gradual death of the web, brought to you by Google.

  93. I check in on your blog from time to time, just wanted to say nice job on the costume! You went all out!

  94. hehe.. Cool halloween custome matt, you look fabulous.

  95. uuuh, ok I guess this may not be the right post or time to leave a comment like this…

    but on the off chance that you happen to be reading 95 some comments and you come across this out…

    Man, you’re Google videos are helpful and insightful. At least I’m able to put “talking head” to the things that matter the most to me and business as it relates to Google and the plethora of tools it offers.

    That being said, I’m getting slammed with questions about Urchin 6, what are the benefits over GA and the general direction of Urchin6.

    Would love to hear some stuff about that.

    Thank you!

  96. Matt, love your site and it is incredibly helpful.. but seriously.. post ANYTHING else so your costume isn’t the first thing I see when I come to visit! ๐Ÿ™‚

  97. hey matt, just wanted to let ya know nice pic, buddie…haha

  98. Sweet post and a very cute pic if you’re into cats or lolcats (actually the picture looks more like a micky mouse than any cat I’ve evern seen.. I guess because I operate loldawgz.com. I’m more of a dog lover than a cat lover.

  99. This one’s for you Matt ๐Ÿ˜‰


  100. Oh boy…..You look scary, matt!

  101. It’s amazing to see what gets visited on the internet frequently.

  102. I hear that phrase “talking head” a lot but what is it mean?

  103. Those are some great pictures.

  104. It’s photoshoped. For sure.

    (Joking. ๐Ÿ™‚ Looks pretty cool!)

  105. You need to make another post to move this disturbing image from the being the first thing you see when you get to your site.

    My eyes can only burn so many times…

  106. spamhound and tobyism, I just did a post so you don’t have to look at the picture any more. I added an extra few sentences just for you to push the picture down. ๐Ÿ™‚

  107. Matt,

    My eyes thank you ๐Ÿ™‚

  108. why orange? LOL

  109. Nice picture:):) “Best of the world since …”

  110. Mah kitteh sez – “He iz wai too sexy for iz shirt!”

    Great picture Matt. Happy belated Halloween!

  111. Hi Matt,

    Cool cat look….thought would like to try a firefox one next time.

  112. Nice pic matt.

  113. Wow Matt, youโ€™ve really outdone yourself this year. Did you do the face paint yourself?