I thought this was intriguing: Google and XM will collaborate on advertising via recent acquisition dMarc. Looks like XM gets great ad inventory and Google/dMarc gets to refine and improve its technology on 7 million subscribers. Cool. About a month ago, Zachary Applegate visited dMarc in the IrvinePlex and wrote up his reactions.
I am an XM fan. I’ve actually got three active XM radios (two in our cars, and one XM100. But that’s another post entirely 😉 ). dMarc, if you’re looking for me, I’ll usually be on Channel 150 (Comedy). Plus for some reason I can’t explain, lately I’ve been hanging out on Channel 131 (BBC World Service). I’d welcome more variety in the commercials; I’ve heard enough GoToMyPC pitches, and now I’m ready for something completely different. Exciting stuff.