I was glad to see that the FTC unanimously approved new guidelines regarding endorsements and testimonials. The updated guidelines affirm the principle that material connections behind endorsements should be disclosed. This seems like a great time to offer my own disclosure information.
I am currently an employee of Google. I receive a salary from them and I also own Google stock and options.
Other than compensation from Google, I don’t accept any money or other gifts of value from any companies or individuals. I don’t accept speaking fees, consulting fees, honoraria, or trips. I don’t accept free, discounted, or loaned products. When I receive unsolicited gifts of value from companies or individuals in the scope of work, I give away those gifts.
When I speak at a conference or event, I generally do not pay a registration fee for that event. Some conferences also waive registration fees for that event for one or more of my colleagues or a traveling companion. Either my company or I pay my own travel and hotel expenses when I speak at an event.
I do not run advertisements or otherwise receive any monetary compensation from the operation of my website.
Added January 16, 2010: A few years ago my wife and I formed a non-profit foundation. Neither of us are paid a salary from the foundation. Example groups that the foundation has donated to include the Electronic Frontier Foundation, MAPLight, Change Congress, the Sunlight Foundation, Free Press, the Poynter Institute for Media Studies, Committee to Protect Journalists, Public.Resource.Org, Khan Academy, Code for America, charity: water, and Room to Read. The Employer Identification Number (EIN) of our foundation is 203865461. Added August 29, 2013: we closed our foundation last year. We transferred the remaining money into a donor-advised fund.
Also, I have invested in Perfect Third (the company that makes the WakeMate), Zencoder, Cardpool, Tasty Labs, Drchrono, Grubwithus, PoundPay, Apportable, Mailgun, and Parse. I have also invested in CircuitHub, PlanGrid, Pixelapse, ZenPayroll, Trigger.io, Zenefits, and True Link Financial.