I spent a year as an engineer in the ads group, but that was a long time ago (28 dog years, at least). So asking me detailed AdSense or AdWords questions is sometimes like asking a cat how an airplane works:
Q to cat: How does an airplane work?
A from cat: Meow?
So when someone asks me how to carry the clickthrough from one NodeGroup to a different currency while preserving their negative matches (yes, I’m making this question up), I’m usually stuck with meow. I keep intending to use AdWords or check out AdSense, but I haven’t had the cycles yet, and I’m not sure when I will.
So if you read this site and want more advertising info, I would hop over to the AdWords blog or the AdSense blog. They’re crunchy with good information and tips. For example, the link I did for the AdWords blog talks about increasing the capacity of the Site Exclusion tool so you can be more selective about where your ads show up in AdSense.
If you haven’t noticed, the Official Google Blog has been getting more solid, too. Take this post for example; I’m a little surprised we talked about how Google can harness the collective wisdom of Googlers, but I’m glad that we did. Was the original incarnation of the Google blog fluffy? Yeah, it kinda was. To be fair, it was launched in the middle of an IPO quiet period, so there were limits to what the blog could discuss. I’m glad that the blog is talking about issues of substance, from Kai-Fu Lee to fair use. Crunchy is good.
Geez. I wrote this up this morning, and completely missed the new Google Group dedicated to talking about AdWords. Cool. Also, I should point out that if you position this book next to this book, they will in fact explode.