I thought this was kinda funny. Someone thought that Google was taking stronger action on excessive reciprocal links. So did they ramp down their reciprocal linking? Nope. Instead, they put their offer into an image thinking that Google wouldn’t notice:
In case you can’t read images, it says “Google doesn’t like link exchanges anymore. Go Figure, So I put this info on an image so they can’t read it. I setup these articles so they don’t appear as link pages.”
For that amount of work to try to hide how you’re linking, you could almost as easily create solid content that people would want to link to on their own.