30 day challenge: better email handling

Some relatives were visiting this past week, so my inbox has a triple digit backlog. That’s after aggressive pruning of mailing lists and so on. Nearly all of those emails mention me in a “to:” or “cc:” line and request a response. Some observations:

– roughly 40% of those emails are from the outside world (that is, not from colleagues at Google).
– only 5% of my emails are from people who are actually on my team.
– 3% of my current emails are about internal legal matters.
– 1% are from public relations folks.
– about 10-12% of those emails are about a couple recent internal projects that aren’t related to webspam but that I’m helping with.

My 30 day goal this month is to get to a better place with email. Heck, I might make “better email habits” an ongoing 30 day challenge until things are in a better place. Could I get to a healthier place in three months? Four months? I have no idea how long it will take, but email represents my largest source of work stress. When I’ve tracked my time in the past, it takes me about three hours a day to keep from falling behind on email. If my whole day is full of meetings, then I’m spending several hours at night to keep my head above water. Does anybody else tackle email on their vacation so it’s not as bad when they get back? Some of you do, right?

At 40% of my overall load, it’s clear to me that I have to do something different for emails from the outside world. For years I tried to answer everyone who emailed me. I’m going to have to go “lossy” and just let some of those emails drop.

I need to think about whether it makes sense to write a blog post like Chris Sacca did (which
Rick Klau recently surfaced) that tries to address the common things that people email about. Then again, Rand Fishkin did something like that at http://moz.com/rand/making-email-more-scalable/ and he reported that he ended up with “a bunch of very angry people” when he pointed them to a blog post.

So I’m not sure whether it’s better not to reply, or to write up a canned response or maybe a blog post or a flowchart that I can point people to. If you have tips that have worked for you to make email more manageable, let me know in the comments below.

Added, 9/25/2013: This has been a tough challenge. One tactic that has worked well for me is to put email away from Friday evening until Sunday evening. Then (since I’m a workaholic), I ask myself “If someone else were trying to relax this weekend, what would I recommend for them to do?” and I try to do that. As a result, I’ve read more books this month, which has been nice.

The other tactic is to allow myself to go lossy, which means not answering every email. A lot of emails require 5-15 minutes at a minimum to respond, so email becomes a todo list in which anyone can keep adding to the list. Treating any non-trivial email as if it’s a request for 10-15 minutes of my time has helped me figure out which emails I should respond to vs. not replying.

67 Responses to 30 day challenge: better email handling (Leave a comment)

  1. Have you tried Microsoft Outlook?

  2. Sir as you are one of expert for SEO and webspam in world so i think people need your help to fix their business, so i think you must reply those who really need your help to clean spam from internet πŸ™‚ rest you are best in world so you must know better than me. i am just a new kid

  3. I am your one of big fan, i am not very old in SEO but i started learning from 2 weeks back and i always study your tips and watch you videos and learned many new things about avoiding google penguin or remove link spam, i notice many sites never do directory submissions but there linked found on other websites specially directories .After learning from your all tutorials and watching your tips videos i write a small blog about How to use Google disavow tool and Recover from Google Penguin. Even i watched your great video in which you told us what the mistakes many people does while using Google disavow tool and i was really did not that how to upload Google disavow tool text file. I do not want to put my that blog url here coz i do not want you think i use your site for back links :). i am a true learner and really want to keep learning from you.

    Thanks a million to you to provide such a helpful videos.

    God bless you sir

  4. Matt I guess you must have a secretary assistant.

    So inorder to reduce your e-mail load I advice you forward non-legal e-mail i.e if you must be the person to first scrutinize the legal mails per privacy policy.

    By forwarding the task to someone you trusted-you will certainly see a reduction in time reading mails.

    You could also device a specific time to check your mails and focus on signing out outside the timeframe. You can break the time into focused and committed sessions.

    Hope it helps

  5. I’m pretty sure that I’m far from handling the same amount of email that you do – but as a member of the management of a mid-sized agency, I’m very familiar with the problem and also with the different kinds of email you have in your inbox.

    After two years of fighting with the back against the wall, I have recently managed to go back to inbox zero with the good old rules I learned while working at Google: get things done and only use very few labels.

    This is how I work:
    I only touch an email once after it arrives – a short read and then I decide if I do it right away (if it takes less than 2mins), if I can delegate it (delegate it right away, label it so you can follow up), defer it (label it as a to do and deal with it later) or just delete it.

    Not actually working with Gmail open also helps a lot, as you can move faster through do/delegate/defer/delete with a bunch of mails at the same time.

    Hope this helps – looking forward to your thoughts and experience from this experiment!

    • Great point! Don’t work with Gmail open. I schedule specific times to check email. Only 2-3x per day. It stops the back and forth (and back and forth) email conversations. People also learn that you aren’t just sitting there waiting for their messages. I also try to pick up the phone more often, which I’be come to hate to do as email appears more convenient) as some issues can be dealt with more efficiently that way.

  6. I feel creating a blog post is the best solution, but don’t use the name of the people who emailed you. It is good to create a post with various bullet points or numerical headings related to the question or query, and mail them back with the desired bullet or heading number. In this way you can reuse the blog post again and again for similar questions, and no one will feel offended because you are not going to post their name in the blog post.

  7. Set a price for a reply (e.g. 0.5 USD for simple topics, more for complex ones).

    Only answer emails that are paid for.

  8. As a webmaster, I don’t remember a holiday in the last 15 years where I haven’t had at least an hour out of my day dealing with emails. What would users think if you left them in the lurch for two weeks?

    There probably is a better way yes. It’s incredibly hard to ignore real people on email though.

    Get a PA?

  9. Unfortunately every day I my MS Outlook I see more and more new SPAM emails. This is real problem. But if you block one sender by email address this is better is you block the whole domain. Too many people don’t know this. Anyway. The real problem is how to stop the SPAM global…
    May be here Google must get BETTER role to do this. I see in search results too many bad links !!

  10. Recently on 23rd of august my website is hitted by Google update. I just wondered why my website is hitted as it was providing the relevant content to the users, also currently in most searches the google search engine is showing the youtube results which i believe is not the correct solution which the users are seeking.

    So i request you to please look into it and provide the appropriate solution.

    • Ankush,

      If expert2program is your website that you are talking about, maybe its to do with the advertising which you should definitely get rid of or at least tone it down a bit.

      I went on it and got hit with an pop up almost instantly, its also only got links for 9 root domains (you need more good quality links with good anchor text for any decent traffic).

      I suggest you read the Moz blog as it can really help, but take what people say with a pinch of salt don’t go fully building links or fully building content etc as they are just opinions.

      Hope this helped a bit

      • Wow, I thought the message you responded to was an example of a poor report that could land into Matt’s mailbox. Wasn’t it?

      • Hey MatMcCorry,
        I have consulted with some of the professional bloggers, they told me that my website Expert2Program has nothing to do with ads. They told me that Google doesn’t rank the website on the basis of ads. And there are so many other websites which are having tons of ads, still they are ranking well. Please check it again as now I have removed the ads and still the problem persist.

  11. Holiday? what’s that? can you eat it? πŸ™‚

    If you get regular questions, then I think you could answer them in videos or in blog posts and direct people to those.

    My personal routine is, wake up and check mail on my phone, before even getting out of bed. Delete what can be deleted, and otherwise read through some of the mails, so I’m aware of what is waiting for me. I leverage filters and labels a lot and automate as much of my filing as possible so when I am done, I can often just hit archive.

    I tackle urgent and client mails first and everything else waits. If it’s possible for me to action and/or resolve the mail immediately I do that, if not I close the mail and move to the next one.

    Once I have all of the quick wins out of the way, I delegate as many remaining emails as I can adding additional instructions as needed and then I move onto the ones that only I can handle focusing on them in order of priority.

    Some mails do end up waiting longer than I prefer for feedback, but I guess as long as the urgent work and family mails are handled, the rest can wait. πŸ™‚

    Good luck, happy mail processing.

  12. I’ve tried many different methods to make my email more fluid and I the best option for myself has been to create folders in my gmail account and filter emails by company, project, and clients. Although I’m sure I don’t have the amount of emails that Matt recieves!

  13. Perhaps there needs to be more of a “Google wide” external engagement strategy around webmasters. Maybe the problem is that your name “Matt Cutts” has become a “brand” of it’s own?

    People turn to you, obviously personally, when things go wrong with their website, whether that be loosing traffic or reporting spam results. You are the face of Google to webmasters, i would say that is the underlining issue of the 40% external e-mails which is causing you to loose time.

    I would implement four strategies to gain control of your inbox…

    1. Reduce external e-mail: get more information upfront..get people to fill in a form to contact you, thus, the e-mail’s can be bundled into categories for review. There must be some common questions that people ask, as you have mentioned in your post. Send them a canned response if it will help them, I am sure they will appreciate any response. If they are not happy they can e-mail again. It might get rid of 5% of e-mails straight away.
    2. Delegate: Delegate all external e-mail (including PR requests) to your team and you ONLY answer e-mails that have been reviewed and are deemed important enough for a response.
    3. Internal help: I am sure some of the topics that are e-mailed could be answered by others in Google who’s aim is to help webmasters. Delegate. Delegate. Delegate.
    4. Time Limit: Only address external emails during a specific time slot. For example on a Friday afternoon for two hours. That way, you can free up more time to help the “general” webmaster community…ok, that will mean a backlog, but let people wait. You are busy. You are important. They will understand. If they want a quicker response give them an alternative contact method e.g. one of your team.

    I think it is admirable that you have put yourself out there but you cannot do it alone, you will work yourself into the ground, delegate the external emails to your team to answer, employ a PA, get your team to write canned responses for the most obvious answers. I know you are passionate about what you do but you have to have a life…we only have one– and it goes REALLY quick. It is so easy to get caught up in e-mail and neglect other aspects that are more important for long-term successβ€”areas like health, family, friends, intellectual and spiritual pursuits. Please don’t take it on holiday you need a break once in a while. When I worked for GE I got about 20% external email and ended up getting PA to sort it into categories so I could address only the most “important” e-mails in phases on Friday afternoon. The rest were delegated to team to answer.

    Good Luck with your e-mails and keep up with the excellent work.
    Also, have a great … stress free… work free… holiday.

  14. 3% of emails are of legal matters? I commiserate with you.

  15. Personally, and I am sure many others would agree I would rather you were focusing on SPAM strategy….. wonder if you will publish this.. that is YOUR challenge…

  16. Neil Patel even has an infographic why you should think twice before sending him an email:
    And I think to ignore is better. Ignorance is a common practice to say “no”. Remember looking for a job. No answer usually means “there is no job for you” or “we don’t like you”.
    People will find your blog post with frequent questions themselves if they really need an answer.

  17. While I’m certain my problem with too much e-mail to read is not on the scale that your is, I hope you find a solution and share, so my problem will be solved as well.

  18. I get a lot of enquiries from people who haven’t bothered to try and solve their problem before asking me. They drop this brick at my feet and expect me to pick it up and fix their world. If they want to pay me for it, that’s fine. However, I get the odd individual who seems to think they’re doing me a favour and expecting free help. So Matt, I have a standard reply that I think will work, really well for you. Here goes… “Try Googling [insert search term]?”

  19. Matt, our company (which makes email productivity tools) put together a 21-day program that has helped a few tens of thousands of folks get a handle on the three-hours-of-email problem. Our general feedback is it cuts off about an hour a day from the load. It sounds like you’re already done a lot of the suggestions (like pruning mailing lists), but there might be a few ideas in there you haven’t seen. If you’d like to check it out, it’s called Revive Your Inbox and is available at http://www.reviveyourinbox.com. Hopefully it can help! Good luck!

  20. Matt, have you thought about a system like Inbox Zero?


    I also use a series of folders for ranking importance along the lines of Franklin Covey’s system A1, B1, C1, etc..

    At least these two systems have allowed me some level of control and a true system to prioritize what needs to be done today, tomorrow, or even next week.

  21. Are most of your emails part of a long line of communication? I found the formal nature of emails make responding time consuming, don’t know if it would work in your situation but have you considered asking to move the conversation to an IM type service and setting an appointment. That way the full communication is done and over with fast and closed off, no back and forth.

  22. Stephen Ostermiller

    I try to filter my mail so that nothing ends up in my inbox, everything gets filtered into one of up to ten folders. My folders are organized by how likely I am to have to deal with the message. Here are my folders from least important to most important:

    Inbox – If ony of my filters doesn’t catch my message it remains in my indox. Messages that end up here are almost always spam on which I am only BCCed.

    Alerts – For messages from automated systems. These are typically “build is broken” or “404 error report”. Some places I’ve worked rely on tons of these. In the wost case, a periodic mail indicates sucess (“The build succeeded”) and my filters try to mark these as read immediately.

    Lists – Mailing lists to which I subscribe. These can usually be easily filter by headers such as “List-Id”, “List-Unsubscribe”, “bugzilla-daemon”, etc.

    External – For email that comes in through my website’s contact form.

    Web – For email that comes into one of my public email addresses that I use for signing up for web services. I don’t ever give out my “personal” email address when filling out forms on the web.

    Company – For all company mailings that I may need to read but rarely need to respond to

    Department – For mail sent to my department as a whole.

    Discussions – Where one of many recipients (either in To: or CC:). I end up replying to about 1/3 of what lands in here.

    Personal – Where I am the sole recipient of the email. Almost everything that ends up in here deserves a reply.

    I also have a couple other folders that are relevent only to myself. It sounds like you might be able to filter all your “legal” mail into a folder for example.

    I’ve also made some exceptions for facebook messages. For example if it is from facebook and the subject contains “Ne message from”, I move that directly to “personal”

  23. Install https://addons.mozilla.org/en-us/firefox/addon/trimless-for-google-mail/ or the Google Chrome version. It fixes some of the major bugs in gmail (and makes bottom posting possible again).

  24. Hey Matt,

    Superbusy’s suggestion i guess is pretty good!

    By the way, how much time did you spent writing this blog…. i guess if the same time was spent on replying those emails, you would have certainly wrapped up your pending mails, lol πŸ˜‰

  25. Its long time since we heard anything from you on SEO….waiting for some tips that could help us sail our ships smoothly!


  26. Hi Matt,

    you are not alone on this one πŸ˜‰ there have been so many people struggling with this issue. I have read inbox zero, have seen the (old) video on youtube about the talk at google’s hq. I have read Tim Ferris’ work and have read several topics of the productivity stack exchange website.

    Perhaps you can take this to the gmail team and make gmail even better.
    Here is my wishlist for ‘ultimate e-mail’. It has 5 unsolved requests.

  27. I second an approach given by at least one other person in a comment. Use a web form to help people self categorize their request.

    Start by having a trusted whitelist of contacts you will accept email from (Google colleagues, team members, event organisers, etc). Definitely filter your mailing list subscriptions automatically into folders and not your inbox. When things are bad, just delete everything in the subscriptions folder. To everyone else, auto reply with a direct link to your response form.

    The beauty is that you can continually adjust the categories on the form and what happens when people select them. One category might collect a message and email it to you but with a subject line that you can easily filter (i.e response required in 15 days). Or the category could automatically direct to a relevant video, blog post, etc.

  28. You can set the rules for mail arrival and filter out the mails at arrival state e.g, If my name is in To, Cc. ,Mail from, Specific Words in subject line, words in mail body.

    Create a list of types of mail that you are receiving and create a template for reply for same kind of mails.

  29. Really well written canned responses can seem personal and you can include links to blog posts or other resources. If people are getting the information needed they shouldn’t be angry. Would you rest easy knowing that you are fulfilling the (sort of) minimum requirement; or would you feel you are not providing the best experience or feel you as missing something important? Then maybe just use the canned responses for days that are packed with meetings or vacation time? (Can you save or pause filters on Gmail?))

  30. +1 on getting a secretary to screen your email. I don’t know how people cope with a massive backlog of unanswered email. I try to keep on top of mine, although I don’t need 3 hours a day just to keep your head above water. Surely this is an indication that you’re simply too busy? Must be tough being so popular πŸ˜‰

  31. Blog posts for common questions help me a ton. Like you, I try to reply to everyone who gets in touch, and that’s much easier when there’s a URL I can point people toward. It doesn’t need to a be a new blog post β€” a new page works (and doesn’t bother subscribers).

  32. Something I do to eliminate the time spent sifting through dozens of email is setup sub folders for my inbox and setup message rules to sort my emails in the sub folders for me. It comes in handy for clients that demand a quick reply. Also I hate it when I lose important emails so this definitely works for me lol

  33. Hi Matt,
    I would have though that a man in your position would have a trusted side kick (PA) if so, why not set up an email forwarder to him/her – for them to manage incoming emails sifting out the ones that need your personal response.

  34. Often ignoring emails is a good way to sort the wheat from the chaff – the ‘high priority’ and ‘URGENT’ stuff often turn out to be neither – fired off before people have the chance to work out the answer themselves. 30 days will give you a chance to decide if you REALLY miss subscriptions and sign-ups. Email has become the new junk mail and I wish you the best of your 30 day plan

  35. I think one key mentioned by several here is setting aside one time a day (or 2 or 3 if you feel you need to) to check email. Then closing it and not touching it again till the next day.

    But that certainly doesn’t solve the issue of having hundreds of emails pile up if you take a few days off.

    I think the root of the issue is that you (as many others) are taking on too much work. That’s not an email problem. That’s a “what should I be doing with my life / in my job?” issue. I think the key is finding what you really shouldn’t be doing any longer and cutting it off or cutting it back. Of course, delegating if possible, setting up canned responses or blog post replies if possible, but most likely also cutting back on what you need to do.

    I also spend 2-3 hours a day on email. I hate it. It’s not where I want to spend my time. Have been trying the above approach with moderate success, but need to step it up.

    I also love the approach put forth by Tobias, and have tried it, but it’s very hard to stick to that.

    • Oh yeah, and I also of course struggle with the anxiety that comes along if I try to not check email during a holiday, or even for a day or two. The dread of coming back to who knows how many emails is intense. But I find that every tie I try to do so for an extended period of time, I find new ways to cut back on time spent on email… at least, I think I do….

  36. “…about three hours a day to keep from falling behind on email”? Oh, my! I know the feeling. It’s like being Scroogeled out of precious time. He, he. It blurs enthusiasm. Maybe, it’s our time to dump “email” for a more trendy aspect of “giving and receiving.” More enjoyably in the moment.

  37. I have to delete a ton. I just do. There is no way for me to handle all the email I get. I filter, folder, label, and do just about anything I can think of to stay on top. One great rule is to keep it below X. X does not =0 for me, that’s just not doable. I strive for under 50.

  38. Maybe stop giving your email address out πŸ˜‰

  39. I find an assistant is the best way for me to handle all the email and letters I receive each week. It started to take up half my day to just process them. My assistant gets rid of all the junk so I can just focus on the important stuff.

  40. Gmail has a recent update that sorts your emails into tabs. You should try switching over. On a more serious note when I respond to an email I just answer the question. I don’t waste time with Dear, Mr. Ms. Sir, Mam, Thanks, Sincerely…….. I just answer the question quickly. I’ve never had anyone complain. My clients want an answer to a question as fast as possible and could care less if it starts with a Dear so and so and ends with a sincerely. I imagine that many of the people you deal with also feel like they are the victim of some type of crises and probably just want an answer as soon as possible.

  41. Here’s what has worked for me:

    1. Call instead of email. This drastically cuts down the time spent on crafting a reply back
    2. Send shorter replies
    3. Not replying is fine, you’re not a bad person for doing it :). If the person really needs to get a hold of you, they’ll track you down.
    4. Delegate the email responses (which I’m sure you already do).

  42. At work I typically will take and hour or two on Friday afternoons to go through file completed emails and delete redundant “out of office” type emails. This helps keep my inbox clean and ready for Monday’s new work load

  43. Try “I wish I could [help] but I can’t.” I think I read this tip from Rand’s coach’s blog. Or it might be words from Seth Godin. Nevertheless it’s worth a try.

  44. Lets go back to Postal Mail. At least those took 2 days to arrive in your post box. Plus I miss using my gold letter opener and slicing through paper. j/k

    I’m sure most of us small business owners do not understand how many emails you may receive on a daily basis but we are with you on figuring out a better solution.

    I tend to reply to emails as soon as they arrive vs setting up a certain time in the day. However this does make it a pain when you are at the local watering hole with your GF trying to discuss having a baby or while standing in line to get movie tickets and you tell the person behind you go ahead so you can respond to an email.

    Let us all know what you figure out.

  45. I have been using folders and folders-in-folders lately with a sort filter to I can prioritize things a little easier. I probably also don’t get as many emails as you do…

  46. I get about 20-70 emails a day. Time and time again I found myself typing the same reply out. Then one day I discovered multi text macros. Game changing, it has improved my work to no end, cutting my work time in half. The logitech G13 is a good product for this for non-techie people, allowing you to assign email replies to each key.

  47. Great topic, Matt — I am in the same boat. Please post an update if you find a better way to tame your inbox. I will be watching the comments closely.


  48. I truly wish you the best of luck in finding a way out, however keep in mind that you work at GOOGLE so it will be hard to get rid of the 40%, blog posts or not.

  49. Hi Matt..My personal routine is wake up and check mail on my phone, before even getting out of bed.Delete what can be deleted and otherwise read through some of the mails so I’m aware of what is waiting for me I leverage filters and labels a lot and automate as much of my filing as possible so when I am done I can often just hit archive.

  50. I find reading the short snippets of emails and most of the time I can decide by that to respond or delete. (Usually anything with SEO services in the tag gets deleted without reading).

    It does make your day easier if you are trigger happy on the delete button πŸ™‚

  51. Hey Matt!

    My inbox rarely has an unread email in it, and has been this way for years.

    Here’s how I manage my inbox:-

    1. If an email takes less than two minutes to respond to, I do it immediately.
    2. I only respond to emails if they specifically request my input.
    3. If an email takes longer than 10 minutes to write, research, etc. it is added to my daily “to-do” list, to be responded to within 24 hours.
    4. Unsubscribe to newsletters that you no longer read

    I hope these tips help you.

  52. Hi, Matt,

    I have two suggestions:

    Suggestion one:

    Sit down and ask yourself this question. Is my time better spent (for Google) answering e-mails or working with my team and projects?

    I think, what you’ll find is that you would provide WAY MORE value to the company if you assigned someone else to filter your e-mail. This sounds like crazy to some people, but think about how much more value you could bring to the company with those 3 extra hours? That person would send you the e-mails that he/she couldn’t answer, and respond to e-mails that were simple easy answers. Of course, you would need to trust this persons judgement but it’s Google i’m sure you would get great people.

    Also, the amount of value you would bring with the extra 3 hours a day would easily pay the salary of hiring another employee to just filter your e-mails?

    Suggestion Two:

    Set-up an auto response in your e-mail that says something like this:

    “I check my e-mails Monday, Wednesday, and Friday at 06:00AM to 08:00AM. If this is an urgent matter please contact me directly at my phone number”.

    Most people will get used to the idea that you don’t answer e-mails quickly. Also, if it’s an urgent matter they will call you. Of course, don’t put your phone number in the e-mail because anyone who has an urgent matter should already have your phone number.

    I think what you will find is that people will accept this becasue:

    1. You are providing them with another option if it’s urgent (the phone number).

    2. They won’t e-mail you as much because they know it will take a while to get a response, and will wait until they see you in person or find a solution to the problem themselves.

    3. Most people will not call you because people feel bad about bothering people via phone.

    4. You are not making them feel unwelcome you are just providing them with another option if it’s urgent. So, most people will accept this and understand because of the amount of e-mail you get. People who don’t understand this – why would you want to talk them? Unless, it’s the boss πŸ˜‰

    I think the most important thing to learn from this is that by trying to please everyone you are not helping anyone! If possible delegate as much of this task to someone else, if not try and do it in set days because it will waste less time.



    (sorry for the typos)

    PS. Hire me! hehehe

  53. Prioritizing the tasks and responding one by one could be a smarter way of handling a backlog of emails and avoid a situation of sitting like a zombie and keep on responding to emails for hours and long.

  54. Hi Matt, I would post some funny picture of you such as “being very overwhelmed by emails…pullilng out your hair….throwing away your computer….!” That would crack up people! Pictures speak a thousand words! Cheers! πŸ™‚ Susan

  55. Hey Matt,

    We haven’t had a Blog post from you in a while. Where have you gone?


  56. Hi. I’m from Guatemala. I work like a director in a radio station, we’re starting to make a campaign relating the “30 days challenge”. We’re so excited to start to share this concept with our audience and believe that will be glad to you to know a new result about your 3 minutes conference.

  57. Hi Matt

    I always like to set some time aside each day just for sorting out my emails, but saying that when you have been out of the loop like on holiday it can be a bit of a pain, and it is not always the case where you can speed hours catching up.
    I always keep the important ones and ditch the rest but if you want me to forward the email I have of very good seo outsourcing let me know

  58. Hi Matt,

    The only option i have to delete the mails, I will read the subject if it is not related to my work. There is no second thought to read the mail, Just delete it.