Comments on: Video: anatomy of a search snippet http://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/ neat fun stuff Wed, 08 Feb 2012 21:30:01 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Jeff Jamisonhttp://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-631785 Jeff Jamison Tue, 21 Sep 2010 15:11:40 +0000 http://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-631785 HI Matt,My biggest question is: How does Google determine what appears as the text for sitelinks? I have read plenty about using a href tags with alt text and a 35 character limitation. But, does Google sometime abbreviate even my shorter tags? And, is there some type of comprehensive list that shows common things Google looks for prior to scanning for other possibilities? (Login, Careers, etc.) HI Matt,

My biggest question is: How does Google determine what appears as the text for sitelinks? I have read plenty about using a href tags with alt text and a 35 character limitation. But, does Google sometime abbreviate even my shorter tags? And, is there some type of comprehensive list that shows common things Google looks for prior to scanning for other possibilities? (Login, Careers, etc.)

]]> By: Grzegorz Wróbelhttp://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-570875 Grzegorz Wróbel Mon, 07 Jun 2010 12:59:05 +0000 http://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-570875 Video is very good and explains details very well. However the snippet creating algorithm or its implementation have some serious issues, that I'll try to describe on an example.We have a product and once a year during Halloween we make a special Halloween edition of the product, redesign the product page, etc. Now here is what we recently discovered: apparently the text from the page that is used for creating the snippet is stored in more than one place (or more than one copy) and it can be more or less actual.Here is what happens: if a user types in the Google our product name and the name of newest operating system from MS the snippet shows two sentences from the <strong>actual</strong> cache of the page. Great! However, if he types in only our product name (or part of it which is popular search query) Google shows the snippet from an <strong>outdated</strong> cache - from the Halloween Edition page! This is terrible. Halloween was over half a year ago, this text is not relevant and not actual. It doesn't help us to sell the product, it doesn't help Google to display relevant search result, it doesn't help the user to find what he wants.Since video says there is no way to manually fix that snippets, is there anyone in Google company we could contact to fix the snippet algorithm. We would really like (and I'm guessing Google wants that too) that only <strong>actual</strong> cache of the pages is used to generate snippet text.Thanks. Video is very good and explains details very well. However the snippet creating algorithm or its implementation have some serious issues, that I’ll try to describe on an example.

We have a product and once a year during Halloween we make a special Halloween edition of the product, redesign the product page, etc. Now here is what we recently discovered: apparently the text from the page that is used for creating the snippet is stored in more than one place (or more than one copy) and it can be more or less actual.

Here is what happens: if a user types in the Google our product name and the name of newest operating system from MS the snippet shows two sentences from the actual cache of the page. Great! However, if he types in only our product name (or part of it which is popular search query) Google shows the snippet from an outdated cache – from the Halloween Edition page! This is terrible. Halloween was over half a year ago, this text is not relevant and not actual. It doesn’t help us to sell the product, it doesn’t help Google to display relevant search result, it doesn’t help the user to find what he wants.

Since video says there is no way to manually fix that snippets, is there anyone in Google company we could contact to fix the snippet algorithm. We would really like (and I’m guessing Google wants that too) that only actual cache of the pages is used to generate snippet text.

Thanks.

]]> By: Mikehttp://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-562717 Mike Wed, 26 May 2010 19:38:20 +0000 http://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-562717 Your videos are always informative and very knowledgeable. I just wanted to say thank you for all your seo knowledge! Your videos are always informative and very knowledgeable. I just wanted to say thank you for all your seo knowledge!

]]> By: Jeffrey Nicholshttp://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-196682 Jeffrey Nichols Fri, 19 Dec 2008 15:27:37 +0000 http://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-196682 Based upon the information in this video, I've developed a tool that allows you to preview what your search snippet will look like in the search engine results pages. You can then copy and paste the HTML required into your web page.Click on my name, Jeffrey Nichols, above to try it out. It's free! Based upon the information in this video, I’ve developed a tool that allows you to preview what your search snippet will look like in the search engine results pages. You can then copy and paste the HTML required into your web page.

Click on my name, Jeffrey Nichols, above to try it out. It’s free!

]]> By: Search24online SEOhttp://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-188040 Search24online SEO Fri, 12 Dec 2008 14:06:09 +0000 http://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-188040 Hi Matt,I understand that a good snippet ca increase the click ...but it's the seconday thing... peopel can decide to click or not to click only if the website get listed in search engine ...so my question ....is there any way to write or experiment with snippets which are help ful for SEO??Thanks! Hi Matt,

I understand that a good snippet ca increase the click …but it’s the seconday thing… peopel can decide to click or not to click only if the website get listed in search engine …so my question ….is there any way to write or experiment with snippets which are help ful for SEO??

Thanks!

]]> By: Anthony Harronhttp://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-130904 Anthony Harron Sat, 26 Jul 2008 16:30:36 +0000 http://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-130904 I enjoy all your videos Matt. Very descriptive and educational for me and my seo team. Thanks this video was great! I enjoy all your videos Matt. Very descriptive and educational for me and my seo team. Thanks this video was great!

]]> By: Billy Markshttp://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-125843 Billy Marks Sun, 13 Apr 2008 15:20:07 +0000 http://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-125843 Thank You for sharing, great job folks! Thank You for sharing, great job folks!

]]> By: Hawaii realtorhttp://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-125599 Hawaii realtor Tue, 08 Apr 2008 05:33:10 +0000 http://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-125599 Great video, Matt! Nice to learn what goes on inside Google. Great video, Matt! Nice to learn what goes on inside Google.

]]> By: Daryohttp://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-121094 Daryo Tue, 22 Jan 2008 18:03:05 +0000 http://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-121094 Nice video, you explained it very good for everyone to understand what are snippets :) Thanks Matt! Nice video, you explained it very good for everyone to understand what are snippets :)
Thanks Matt!

]]> By: Stephen Bhttp://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-120835 Stephen B Fri, 18 Jan 2008 13:22:44 +0000 http://www.mattcutts.com/blog/video-anatomy-of-a-search-snippet/#comment-120835 Hi Matt, I have been an avid 'voyeur' of your blog but this is my first contribution.I know we can't control sitelinks but I see that a sitelink tool has been added to the webmaster toolkit which is brilliant, and it show what Google has identified as sitelinks. I also know that sitelinks are only displayed when the site appears #1 in the results page.What I want to know is for what search terms would it appear? i.e. we rank #1 for fairly specific terms only and the sitelinks do not appear in what context / situation would the sitelinks be visible on a #1 ranking? Hi Matt, I have been an avid ‘voyeur’ of your blog but this is my first contribution.

I know we can’t control sitelinks but I see that a sitelink tool has been added to the webmaster toolkit which is brilliant, and it show what Google has identified as sitelinks. I also know that sitelinks are only displayed when the site appears #1 in the results page.

What I want to know is for what search terms would it appear? i.e. we rank #1 for fairly specific terms only and the sitelinks do not appear in what context / situation would the sitelinks be visible on a #1 ranking?

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