If you need a search fix, we just posted a video on the official Google webmaster blog. Essentially I recreated a talk I did for Web 2.0 and posted it online. You can also watch it below if you’d prefer:
I’m making a resolution this year that when I do a substantial (not just Q&A) presentation at a conference, I’ll try to recreate a version of the talk later on for the people who couldn’t attend the conference. I’d like Google to communicate more and more this year, so this is another step to help with that.
Hat-tip to Jonah Stein; he was one of the first people to highlight the phrase “virtual blight” and how that blight makes the net a worse place.
Some of the things we discussed:
- a quick story about interviewing at Google in 1999
- the opportunities of cell phones and mobile platforms (3 billion of them!) vs. personal computers, as well as hyperlocal information.
- cloud storage servers and storing your data in the cloud
- how it’s cheaper than ever to start an internet business, with a choice of platforms ranging from Facebook, iPhone, Android, OpenSocial, to Google App Engine.
In my last video I got rickroll’ed in the background. This time the background was psychedelic, because the main conference stage was behind us.
The always-charming Mike McDonald and I did a 10 minute video interview at PubCon a couple weeks ago. A few of the topics that this interview covers:
- how personalized search affects SEO and how ranking reports become less important over time as a result
- the fact that Google returns different search results by country, e.g. a search for [bank] for the United States returns different results than [bank] in the UK or in Australia. (Note: I had a brain freeze and said “Thomas Cook” when I meant to say “Barclays” or “Lloyds TSB” as an example of British banks)
- the broadening role of SEO and embracing the fact that SEO is a type of marketing
- we talked about Flash, and I pointed out that while Google has gotten much better at crawling and indexing Flash, you can’t just think about search engines; you also have think about the user experience, especially on mobile devices these days.
- we discussed 2009 trends in SEO, including: 1) expect many people to embrace broader view of SEO that includes marketing and social media such as Twitter, and 2) blackhat SEO will become even more malicious
- subdomains vs. subdirectories
- we also chatted briefly about the Kentucky basketball team (Go Wildcats!)
If you didn’t attend Web 2.0, you can watch my ten-minute keynote about “What Google Knows About Spam” (and several other keynotes) on blip.tv. I’ll embed the keynote below as well.
The only thing I don’t like about conference speaking is preparing slides. When I use slides at a talk, I almost always make a custom presentation. That’s why I prefer Q&A sessions; making slides is too much work.
[Thanks to Tracy O for cc-licensing the "money" image that I used in the presentation.]
I’ve always meant to do a post to say that search engine optimization (SEO) is not spam and that Google doesn’t hate SEO, but I never seem to get around to it. This presentation gave me a chance to slip those facts into the minds of several thousand tech-savvy folks.
Update: This post was an April Fool’s joke as well. I was hoping to catch people off-guard by doing a late-night post after all the other pranks were out there. Clicking on the video link just gets you rickrolled in a creative way.
To make up for playing pranks today, I recorded a brief movie about some of the signals that Google uses to rank web pages. We publicly say that Google uses over 200 different signals in our ranking algorithms, but we don’t always talk about them much. If you’re interested to hear more about the signals that Google uses, here’s the recording.
And I apologize for all the April Fool’s jokes — you just have to give yourself one day a year to have fun, right?