The video is about an hour long, but I hope it’s a pretty good use of your time if you’re interested in search engine optimization. Enjoy!

http://www.youtube.com/watch?v=PjDw3azfZWI#t=31m08s

The “#t=31m08s” takes you to 31 minutes and 8 seconds in a video. I just found out that you can also start embedded videos at a certain timestamp.

To do it on an embedded video, use the “start” parameter. Note that start takes seconds as a parameter, not minutes and seconds. For example, to start an embedded video 31 minutes and 8 seconds into a video, 31*60+8 = 1868 seconds, so you would use this code:

<object width="640" height="385"><param name="movie" value="http://www.youtube.com/v/PjDw3azfZWI&hl=en_US&start=1868"></param><param name="allowscriptaccess" value="always"></param><embed src="http://www.youtube.com/v/PjDw3azfZWI&hl=en_US&start=1868" type="application/x-shockwave-flash" allowscriptaccess="always" width="640" height="385"></embed></object>

and it would look like this:

That’s all there is to it.

We decided to celebrate in a couple ways. First, we added captions to all 150+ videos (over 11 hours of information). That’s important because for movies with captions, you can translate the captions into different languages. Now if you want to watch my videos but see the captions in Portuguese or German or Turkish, you can!

The second way we celebrated is with a fun video. As you may know, I recently lost a bet with my team and they shaved off all my hair. Click to see the 30 second explanation of why I’m bald. But you may not know that my team recorded a video as I lost my hair. Now you can watch and laugh along too:

I hope that you enjoy the video! You may want to subscribe to the webmaster video channel to see more free webmaster videos in the future.

Through the magic of embedding, you can watch the talk here too if you want:

and you can view my slides online or follow along below:

This video runs a bit longer than the in-person presentation did (a little over twenty minutes); if you decide to watch it, feel free to leave it going in the background while you get other things done. You can also get access to this video in high-quality — just click on the triangle near the bottom-right of the screen, and look for the “HQ” option.

and you can also view the presentation slides I used or watch the slides directly below:

I’m making a resolution this year that when I do a substantial (not just Q&A) presentation at a conference, I’ll try to recreate a version of the talk later on for the people who couldn’t attend the conference. I’d like Google to communicate more and more this year, so this is another step to help with that.

Hat-tip to Jonah Stein; he was one of the first people to highlight the phrase “virtual blight” and how that blight makes the net a worse place.

Some of the things we discussed:
- a quick story about interviewing at Google in 1999
- the opportunities of cell phones and mobile platforms (3 billion of them!) vs. personal computers, as well as hyperlocal information.
- cloud storage servers and storing your data in the cloud
- how it’s cheaper than ever to start an internet business, with a choice of platforms ranging from Facebook, iPhone, Android, OpenSocial, to Google App Engine.

In my last video I got rickroll’ed in the background. This time the background was psychedelic, because the main conference stage was behind us.

The always-charming Mike McDonald and I did a 10 minute video interview at PubCon a couple weeks ago. A few of the topics that this interview covers:

- how personalized search affects SEO and how ranking reports become less important over time as a result
- the fact that Google returns different search results by country, e.g. a search for [bank] for the United States returns different results than [bank] in the UK or in Australia. (Note: I had a brain freeze and said “Thomas Cook” when I meant to say “Barclays” or “Lloyds TSB” as an example of British banks)
- the broadening role of SEO and embracing the fact that SEO is a type of marketing
- we talked about Flash, and I pointed out that while Google has gotten much better at crawling and indexing Flash, you can’t just think about search engines; you also have think about the user experience, especially on mobile devices these days.
- we discussed 2009 trends in SEO, including: 1) expect many people to embrace broader view of SEO that includes marketing and social media such as Twitter, and 2) blackhat SEO will become even more malicious
- subdomains vs. subdirectories
- we also chatted briefly about the Kentucky basketball team (Go Wildcats!)

Check out the interview for yourself if you’re interested.

The only thing I don’t like about conference speaking is preparing slides. When I use slides at a talk, I almost always make a custom presentation. That’s why I prefer Q&A sessions; making slides is too much work.

To make the process easier this time, I tried using Google Docs to create the presentation, and then saving my Docs presentation in PowerPoint (PPT) so that the conference could easily project the slides. The “Save as PPT” feature worked perfectly for me — go Google Docs team! Here are the slides in PowerPoint (PPT) form.

In case you want to see the slides yourself, here they are in embedded form:

In addition to simple PowerPoint exporting, it’s also easy to embed a Docs presentation on your own web page.

[Thanks to Tracy O for cc-licensing the "money" image that I used in the presentation.]

I’ve always meant to do a post to say that search engine optimization (SEO) is not spam and that Google doesn’t hate SEO, but I never seem to get around to it. This presentation gave me a chance to slip those facts into the minds of several thousand tech-savvy folks.

Okay, I admit that my “I’m tired of April Fool’s” post was just a ruse. A couple people almost fell for the bait.

I did a couple April Fools posts this year; one about getting a Firefox tattoo (it was a temporary stick-on tattoo) and one joke about how the iPhone has the magical power to connect to almost anything.

To make up for playing pranks today, I recorded a brief movie about some of the signals that Google uses to rank web pages. We publicly say that Google uses over 200 different signals in our ranking algorithms, but we don’t always talk about them much. If you’re interested to hear more about the signals that Google uses, here’s the recording.

And I apologize for all the April Fool’s jokes — you just have to give yourself one day a year to have fun, right?

Audio Interviews

Stephan Spencer and I sat down and talked for about 30 minutes. You can read the interview transcript. That link also includes the MP3 if you’d prefer to listen.

I think Jay Berkowitz and I chatted just before the “Meet the Googlers Q&A” session. Download the mp3 of Jay’s podcast.

Video Interviews

I enjoyed chatting with Reachd TV to do an interview. This ten-minute interview is a great video introduction to SEO for small business owners or other people new to SEO. We also discuss how WordPress 2.3 is even more search-engine friendly than previous versions. Hat tip to Mark Jacquith for pointing out this one.

At the tail end of PubCon, I sat down to chat with Mike McDonald and Vanessa Fox. Mike also covered a few high points of the conversation.

Michael Dorausch posted a video excerpt of the search engine panel where I talked about a three-step method to build traffic to a site (Guy Kawasaki was a fun moderator). Michael also posted a partial transcript of the relevant bits.

Suresh Babu caught me in the hallway and asked me about TrustRank, how to tell if your visitors are arriving from Google Local, and what SEOs should focus on in 2008 (I think local and mobile are good ideas). He also asked me about what January 1, 1969 means to Google. Props to Robin Liss for taking the video on an unfamiliar camera at the drop of a hat.

Just for Fun

Just before playing Werewolf, someone walked up to me and pretended like he wanted to bribe me: $500,000 for a 1st place ranking. I turned him down, because no one can guarantee a #1 ranking — not even me. When he put the case down to shake my hand, we filmed a joke/blooper where I pretended to take the case and run. Watch the video to savor the hijinks.

There you go. If you start right now, you can listen/watch well over an hour of straight search engine optimization Q&A on audio and video. Enjoy!