I’m still crunching on my non-webspam logistical project, plus I’m about 400 emails behind. I’m also going to fly up to Kirkland on Tuesday and Wednesday to say hello to the Webmaster Central team and check in with them. I feel bad for not posting much recently, so I rummaged around and found this gadget post. If you want an SEO fix, check out this interview with Eric Enge that I did
last week Sept. 24th (time flies!). If you still want more SEO, you may not have seen this interview with Dan Keen that I did several weeks ago.
Okay, back to the gadget post. Conference schwag is mostly lame. Here’s an idea for some killer schwag that people would actually use.
At SES San Jose, the wifi worked really well, but power outlets were few and far between. I snagged one and sat by it during one of the panels. At one point, someone came up and said “Mind if we share this power outlet?” and whipped out a “triple-tap” adapter that converts one AC plug into three. Here’s what they look like:
(The one on the left has all the AC plugs in a row, while the one on the right is a compact cube that also has three plugs.)
“Wow, what a wonderful idea!” I told the other fellow at the session.
“Yup, they’re great at conferences and airports where everyone wants extra power outlets,” he said. (I didn’t get the guy’s name.) You can pick up these AC adapters at any hardware store for a few bucks.
You can see where this is going, right? Rebrand these adapters as “Airport/Conference adapters” or some other cool/hip name. By the way, if you don’t think AC adapters can be branded, I’ll politely remind you about the PowerSquid.
Anyway, once these little items are hot then you give away branded units at conferences. Here’s my proof-of-concept: