For the last week, I’ve been filling out a radio diary for Arbitron ratings. That’s right, they gave me a cool $10-12 just to tell them what I listened to on the radio for the last week. If you’ve read some of my past posts, you know that I’m skeptical about metrics, especially ones based on sampling. So I agreed mostly so that I could whinge online that Arbitron doesn’t have a checkbox for “I listen more to web radio than regular radio lately.”
When the radio diary arrived, I found out that they did allow for you to write in internet radio! They also have a comments section at the end. After my week of listening, I wrote in the comments field:
A year ago I moved from radio to XM. Six months ago I moved from XM to podcasts. I put the MP3s in my car and listen there too. My favorite podcast is Danny Sullivan’s “The Daily SearchCast” and I listen to it about 30 minutes a day. Juice + SD card + MP3 player in car = podcasts rock!! *
With a metric computed by random sampling, the odds of hitting a power podcast listener are pretty small. So I felt like I had to stand up for the podcast-listening demographic and represent.
- In my comments in the paper diary, I did not write the hyperlinks.
- My commute each way to work is 15 minutes each way. That’s 30 minutes a day, or 150 minutes a week. The Daily SearchCast is four days a week and rarely goes over 30 minutes/day, which is 120 minutes a week, so I’m running a SearchCast deficit. Danny, I need an additional 30/5 = 6 minutes/day of SearchCast! Talk longer, sigh more, or throw in extra rants.