I hope you read this as I have a simple solution to fight blog and forum spam !!

I am involved in SEO for a website which operates in a very competitive niche. Whilst I understand that Google uses algorithyms to judge the placement of websites within search engine results and is constantly fighting spam, there are several websites of our competitors that are using unfair SEO techniques in order to manipulate these rankings. While Google assures businesses that they are fighting spam and will act upon it then its very disconcerting to find that despite some of our competitors breaking Google’s guidelines they still continue to dominate search engine results and have done so for a long time. When I analyse the backlink profiles of our competitors I can find several of them have many hundreds of forum or blog comments as backlinks and in many cases it can be easily concluded that these are merely “Forum Spam” and “Blog Spam” comments placed for the purpose of gaining an incoming link designed to fool Google algorithyms into giving their website popularity and in many cases they gain links using competitive keywords as anchor text.

Whilst it would be easy of me to give you all the URLS’s or file spam reports about those sites that are forum/blog spamming, I still think would not solve the problem for the many thousands of other businesses in the many other industries on the internet that are also victims of this unfair cheating from unscrupulous businesses.

Therefore I would like to offer Google a very simple solution to this problem.

Google can encourage internet surfers who come across spam forums to just leave a comment – such as “This is spam” and Google bot can have a simple addition to the algorithym, where upon detecting the phrase “This is spam” then that page can be logged and then investigated by Google raters and either tagged as not spam or spam depending on what the rater sees. If the rater logs the page as spam then the algorithym simply discounts that page from passing any ranking to other pages, the page itself does not need to be de-indexed as it may still hold valuable information which is not in the comments. In this way other businesses who notice competitors using blog and forum spam to manipulate SERPS will also be able to leave a “this is spam” comment. I believe this simple technique would help Google to fight this kind of spam, however this would work only on blogs and forums that have become obvious targets and are full of spammy comments and links.

However to further this then when Google bot notices the same websites appearing over and over on pages that are tagged as spam then the algorithym can then log all the URL’s in that backlink profile of that website for investigation by raters and the process would go full circle as more and more URLS’ would be found which would like to more and more spam pages.

Obviously theres the chance of competitors doing it to their competitors as an attempt do harm them, but if those links on pages logged as spam are simply discounted then there would be no harm done and only in obvious cases where sites have only spam as backlinks then these sites could be de-indexed.

I think once spammers realise this is happening they would not bother adding their comments as they would eventually realise it would have no effect.

This is because it’s very easy to create spam sites using WordPress. All they need to do is put SimplePie plugin in the WordPress search page, grab feeds from Google Blogsearch and displayed them. I don’t remember searching something in Google.co.id and didn’t see these sites in the results.

For us who only use Blogger.com, we constantly become the victim of these sites, because they scrape all our blog posts.

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Thanks,
Bryan Owen

In the blog post, Microsoft program manager Dick Craddock said the company studied e-mail usage for a year while considering the changes.

“People made it clear to us that the No. 1 thing they wanted their e-mail service to address — whether it was Hotmail or any other e-mail service — was to help them manage the clutter in their inbox; not just the spam, but all the mail they get that’s clogging their inboxes.”