One way to get links is to come up with a cool idea that erupts in viral buzz, but it can be difficult to come up with the right idea. Another way to get links is to provide really useful information. Barry Schwartz is doing that over at Search Engine Roundtable, where he’s currently blogging the SES Chicago show. Barry is well known for blogging a ton of panels at search engine conferences; if you can’t be there, it’s the next best thing. Tim Mayer took a picture of Barry at the Vegas Pubcon:
In many ways, Barry is the de facto record of what happened in a panel, enough so that for his PubCon coverage I saw him in the exhibition and chatted about what I thought the high-order bits of a particular session were. In particular, this write-up documents what was probably my favorite panel at the conference. I’ll probably blog about that panel as well after I dig out from my backlog.
I wish I could make it to SES Chicago. Hope everyone is having a good time there and learning a lot! I’ll be reading about it from here.