A few weeks ago, Barry pointed out a thread on SearchEngineWatch forums. The thread was titled Top Ten Ways SEM Companies Bend The Truth To Win Business and somebody suggested this as a fib:
We share a deep rapport with industry experts such as Danny Sullivan, Matt Cutts, Tim Mayer.
It’s a good point to bear in mind. I can remember one of the first times a search engine optimizer (SEO) asked to take a picture with me at a conference. This SEO was also an exhibitor, and as the person with the camera set up the shot, I realized that they were trying to get the company’s name and booth in the background. I sighed and suggested that we move over a few feet so that the background would be clear.
I’m delighted when someone asks to have a photo taken with them, but that doesn’t mean that I know them or can vouch for them as an SEO. So if someone sends you a photo like this and tells that they’re good friends with me, take it with a grain of salt:
Remember: just because I’m in a picture with someone doesn’t mean that we share a deep rapport. Heck, sometimes I might not recognize the person but I recognize their spammy sites.