Comments on: SEO Mistakes: link exchange emails

By: Todd Heskett

Todd Heskett — Sun, 28 Aug 2011 02:27:06 +0000

Most, if not all, of Google’s explanations leave us managing the ambiguity of the response…..the lack of clear cut direction is by design. Review the 5 years of this thread and, were there any clear signals or outlines on approach & strategy, it would have ended at just a post or two.

By: shuiping

shuiping — Thu, 31 Mar 2011 06:36:41 +0000

Interesting how this thread goes on for almost 5 years now, and people are still wondering if swapping / exchanging / buying / selling links is a good thing or not.

By: Billie

Billie — Fri, 14 Jan 2011 01:50:36 +0000

I know a group of a few hundred industry related people throughout the US or so who did a link exchange years ago when it mattered and they still have all the juice from doing this. They are #1 for every industry related search term in their own city.

And, this group still brings in new sites for reciprocal linking. What are they doing right not to get penalized?

By: Dale

Dale — Mon, 31 May 2010 17:57:00 +0000

The interpretation of Google comments concerning linking is ambiguous and leaves a lot to interpretation
“Excessive link exchanging”.. who decides what is excessive?
My guess is if all your links are reciprocal, there may be cause for concern so a balance of both one and 2-way links are needed.
The other important factor is relevancy, but there again how can a bot decide what is relevant?

By: Adrian B.

Adrian B. — Mon, 10 May 2010 19:29:07 +0000

Interesting how this thread goes on for almost 5 years now, and people are still wondering if swapping / exchanging / buying / selling links is a good thing or not.
For those of you who haven’t seen it yet, I recommend the following links posted by Google:

1. http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66356 – a few examples of what you should NOT do when trying to: a) get inbound links; b) post links to other websites.

2. http://www.google.com/support/webmasters/bin/answer.py?answer=66736 – the Google’s point of view about buying or selling links that pass PageRank.

By: Jeff

Jeff — Thu, 08 Apr 2010 17:01:47 +0000

Reciprocal link exchange seams to be a bad idea from what a lot of people are telling me but what other choice do you have when you are starting up a new site with no PR? Most site that fit in my industry are my competition and there is no chance of them offering to link to me.

By: sanjay

sanjay — Wed, 17 Mar 2010 04:58:38 +0000

I was very impression that there isn’t much benefit to be had from circular reference links which is what you end up with if you take part in a link exchange program. Please correct me if i am wrong.

By: Godfather

Godfather — Fri, 12 Feb 2010 22:41:33 +0000

Seems not much has changed over the years. Google still does look at “links in” as a big deal. Sure, one can say “Don’t go ask for links” but it sure will make it tougher on the new guys to be seen. If the content has a fit, I don’t see the problem doing a link exchange.

By: Sunny

Sunny — Thu, 04 Feb 2010 02:35:51 +0000

I was under the impression that there isn’t much benefit to be had from circular reference links which is what you end up with if you take part in a link exchange program. Please correct me if i am wrong.

By: SEO Houston Experts

SEO Houston Experts — Thu, 14 Jan 2010 19:45:05 +0000

One way links are the best and automated links in the long run will drop your search position on Google. Ranking well is a lengthly process and does not come overnight. That is what most people do not understand. You can not rank high on Google for a competitve market by taking short cuts.