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	<title>Comments on: SEO Mistakes: link exchange emails</title>
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	<link>http://www.mattcutts.com/blog/seo-mistakes-link-exchange-emails/</link>
	<description>neat fun stuff</description>
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		<title>By: Godfather</title>
		<link>http://www.mattcutts.com/blog/seo-mistakes-link-exchange-emails/#comment-467989</link>
		<dc:creator>Godfather</dc:creator>
		<pubDate>Fri, 12 Feb 2010 22:41:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=21#comment-467989</guid>
		<description>Seems not much has changed over the years. Google still does look at &quot;links in&quot; as a big deal. Sure, one can say &quot;Don&#039;t go ask for links&quot; but it sure will make it tougher on the new guys to be seen. If the content has a fit, I don&#039;t see the problem doing a link exchange.</description>
		<content:encoded><![CDATA[<p>Seems not much has changed over the years. Google still does look at &#8220;links in&#8221; as a big deal. Sure, one can say &#8220;Don&#8217;t go ask for links&#8221; but it sure will make it tougher on the new guys to be seen. If the content has a fit, I don&#8217;t see the problem doing a link exchange.</p>
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		<title>By: Sunny</title>
		<link>http://www.mattcutts.com/blog/seo-mistakes-link-exchange-emails/#comment-462689</link>
		<dc:creator>Sunny</dc:creator>
		<pubDate>Thu, 04 Feb 2010 02:35:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=21#comment-462689</guid>
		<description>I was under the impression that there isn&#039;t much benefit to be had from circular reference links which is what you end up with if you take part in a link exchange program. Please correct me if i am wrong.</description>
		<content:encoded><![CDATA[<p>I was under the impression that there isn&#8217;t much benefit to be had from circular reference links which is what you end up with if you take part in a link exchange program. Please correct me if i am wrong.</p>
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		<title>By: SEO Houston Experts</title>
		<link>http://www.mattcutts.com/blog/seo-mistakes-link-exchange-emails/#comment-453147</link>
		<dc:creator>SEO Houston Experts</dc:creator>
		<pubDate>Thu, 14 Jan 2010 19:45:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=21#comment-453147</guid>
		<description>One way links are the best and automated links in the long run will drop your search position on Google. Ranking well is a lengthly process and does not come overnight. That is what most people do not understand. You can not rank high on Google for a competitve market by taking short cuts.</description>
		<content:encoded><![CDATA[<p>One way links are the best and automated links in the long run will drop your search position on Google. Ranking well is a lengthly process and does not come overnight. That is what most people do not understand. You can not rank high on Google for a competitve market by taking short cuts.</p>
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		<title>By: Evan Pedone</title>
		<link>http://www.mattcutts.com/blog/seo-mistakes-link-exchange-emails/#comment-406522</link>
		<dc:creator>Evan Pedone</dc:creator>
		<pubDate>Wed, 21 Oct 2009 20:43:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=21#comment-406522</guid>
		<description>Reciprocal link building is something that personally I try to stay away from. It just seems to much of a gray area for a website. I get these requests all the time, and politely tell companies no. However, I understand the value because if you have a common interest, such as a wedding planner whos wants you to link to their site and they will link back to your transportation company, well then it can be a win win for sales because you may get the wedding bookings and they may get the business for planning the wedding. However, you don&#039;t want to be frowned upon by Google. My understanding is the e-directory is really dead, yet can be very useful for certain companies. We don&#039;t use one, but it would be great to do so if we could and have it not get us in trouble with the Google Master.</description>
		<content:encoded><![CDATA[<p>Reciprocal link building is something that personally I try to stay away from. It just seems to much of a gray area for a website. I get these requests all the time, and politely tell companies no. However, I understand the value because if you have a common interest, such as a wedding planner whos wants you to link to their site and they will link back to your transportation company, well then it can be a win win for sales because you may get the wedding bookings and they may get the business for planning the wedding. However, you don&#8217;t want to be frowned upon by Google. My understanding is the e-directory is really dead, yet can be very useful for certain companies. We don&#8217;t use one, but it would be great to do so if we could and have it not get us in trouble with the Google Master.</p>
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		<title>By: SEO Specialist</title>
		<link>http://www.mattcutts.com/blog/seo-mistakes-link-exchange-emails/#comment-400310</link>
		<dc:creator>SEO Specialist</dc:creator>
		<pubDate>Tue, 06 Oct 2009 07:35:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=21#comment-400310</guid>
		<description>Ya,you are  absulutaly right that best links r not paid ,dey r earned,but  Reciprocal link exchange is not bad at all .For backlinks its necessary to do reciprocal link exchange.If site have good  n related content then must go for reciprocal exchange.</description>
		<content:encoded><![CDATA[<p>Ya,you are  absulutaly right that best links r not paid ,dey r earned,but  Reciprocal link exchange is not bad at all .For backlinks its necessary to do reciprocal link exchange.If site have good  n related content then must go for reciprocal exchange.</p>
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		<title>By: Panama Real Estate</title>
		<link>http://www.mattcutts.com/blog/seo-mistakes-link-exchange-emails/#comment-387025</link>
		<dc:creator>Panama Real Estate</dc:creator>
		<pubDate>Thu, 03 Sep 2009 13:38:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=21#comment-387025</guid>
		<description>For new websites that need traffic, recip linking is not a choice, it is a MUST. In my experience, backlinks is much more important that doing all the seo optimization,  and this is even more important when you have a tough competition.</description>
		<content:encoded><![CDATA[<p>For new websites that need traffic, recip linking is not a choice, it is a MUST. In my experience, backlinks is much more important that doing all the seo optimization,  and this is even more important when you have a tough competition.</p>
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		<title>By: Seo London</title>
		<link>http://www.mattcutts.com/blog/seo-mistakes-link-exchange-emails/#comment-385902</link>
		<dc:creator>Seo London</dc:creator>
		<pubDate>Tue, 01 Sep 2009 09:12:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=21#comment-385902</guid>
		<description>Yes it true that best links are not paid or exchanged they are earned, but before that one&#039;s site need to be a trusted one in its own niche of market for that one have to do link exchange and other seo tasks after that good links can be earned if your site have fresh and user friendly content as well as navigation.</description>
		<content:encoded><![CDATA[<p>Yes it true that best links are not paid or exchanged they are earned, but before that one&#8217;s site need to be a trusted one in its own niche of market for that one have to do link exchange and other seo tasks after that good links can be earned if your site have fresh and user friendly content as well as navigation.</p>
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		<title>By: Andy Fergason</title>
		<link>http://www.mattcutts.com/blog/seo-mistakes-link-exchange-emails/#comment-381936</link>
		<dc:creator>Andy Fergason</dc:creator>
		<pubDate>Tue, 25 Aug 2009 15:59:52 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=21#comment-381936</guid>
		<description>For blogs, the link backs should be to similar sites. Which will give you site more creditably. 
When starting a new site, then try to get link backs from everywhere. But once the site is established, and then the links should be from credited sites. That way the reader can jump to sites which talk about the same topic.</description>
		<content:encoded><![CDATA[<p>For blogs, the link backs should be to similar sites. Which will give you site more creditably.<br />
When starting a new site, then try to get link backs from everywhere. But once the site is established, and then the links should be from credited sites. That way the reader can jump to sites which talk about the same topic.</p>
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		<title>By: Ted</title>
		<link>http://www.mattcutts.com/blog/seo-mistakes-link-exchange-emails/#comment-370292</link>
		<dc:creator>Ted</dc:creator>
		<pubDate>Tue, 04 Aug 2009 12:55:42 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=21#comment-370292</guid>
		<description>Why not link to a website if it is of some interest to the visitor? Should only relevant links be taken as an unbiased linking? I am not talking about link farms or automated software here. Combine relevant links with linking to non bad-neighborhood sites, along with quality content and visitor traffic.</description>
		<content:encoded><![CDATA[<p>Why not link to a website if it is of some interest to the visitor? Should only relevant links be taken as an unbiased linking? I am not talking about link farms or automated software here. Combine relevant links with linking to non bad-neighborhood sites, along with quality content and visitor traffic.</p>
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		<title>By: Daniel</title>
		<link>http://www.mattcutts.com/blog/seo-mistakes-link-exchange-emails/#comment-365032</link>
		<dc:creator>Daniel</dc:creator>
		<pubDate>Fri, 24 Jul 2009 09:20:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/?p=21#comment-365032</guid>
		<description>I believe link exchange could be a valid way of marketing only if both webmasters review the websites before approving anything. By common sense if you receive a link exchange request and the website given is garbage, then it must be rejected, but if both websites are related quality sites with good content and each link has a benefit for the visitors, then the link exchange should be made. It&#039;s about marketing.</description>
		<content:encoded><![CDATA[<p>I believe link exchange could be a valid way of marketing only if both webmasters review the websites before approving anything. By common sense if you receive a link exchange request and the website given is garbage, then it must be rejected, but if both websites are related quality sites with good content and each link has a benefit for the visitors, then the link exchange should be made. It&#8217;s about marketing.</p>
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