I found this the other day and found it quite interesting.

Quote:
Now advertisers will be able to see the number of invalid clicks Google found, as well as what percentage that represents of total clicks registered, said Shuman Ghosemajumder, business product manager for trust and safety at Google. …. Under the new system, AdWords customers will be able to see data on invalid clicks on a daily basis or beyond, going back to the beginning of the year, he said.

Its supposed to be available in a few months, probably in a beta version, then released after the first of the year.

Well before this thing every gets off the ground Google and Matt Cutts, let me make a few suggestions that are painfully obvious, and soon to create a stockpile of duplicate suggestions from your beta testers:

1. Allow an automated IP blocking tool to be used. Within the Adwords tool, offer date values to be selected as a filter, then sorted by frequency.

2. Add an email notification alarm to identify to the user when a rule that we set is broken.

3. Integrate this CF, or as you prefer to call them, invalid clicks statistical information throughout Analytics.

4. Don’t just go back to the beginning of the year, you repeatedly say that you have been monitoring this for us so you have the information. Your settlement protects you against any repercussions, so release this valuable information to us.

Setting this up initially, rather than ignore these obviously critical enhancements for your clients, are what we have come to expect from Google.

GaryTheScubaDiver

I am really irritated. I own my own business and I work hard. I went to SEO conferences, I have read all the books, and read everything there is on pleasing google. I did have #1 placements for the search phrases I wanted, but then google starts puttin crap like this http://www.find.fm/search.php?aid=4423&keyword=seo

at the top of everything! They do not even have the words on their source page that should put them above me, yet they are. They have no text, no sybstance…it is just another junk website and it gets a #1 placement!!?? I do not understand this at all.

Brent D. Payne
A Google Certified Advertising Professional
http://www.bdeconsulting.com

Seriously, Lasnik is the one who works for Matt. I’m just a random stranger to him.

And the charity idea is a good one…but Matt, if you use it, you may need to put some sort of disclaimer or something stating to people [b]not[/b] to click the ads unless they’re legitimately interested. A lot of people would just to support you and/or your charity just because it’s on your site and, while the idea is noble, it cheats the advertisers. Either that, or run the PSAs only? Either way, it’s probably something you thought through a lot more than I have.

If it can be done, it will. Please help Matt, the alligators are waist deep!

I see a bigger problem in my industry (admittedly, I have no metrics, just an impression) of the scraper sites who make a search-results-lookalike page that has PPC ads on it and try to get those pages to rank highly. Now, I have seen Google in general drop those kinds of pages way out of sight in the SERPs, but of course if they still rank well in Yahoo, MSN etc., and they have Google ads on them, the problem still exists: a legitimate consumer finds the scraper site (instead of mine!), sees that it’s a pile of poo, but clicks on my ad on that site and I get charged.

Can you comment on how landing page analysis helps here? Your thoughts on what Google is doing to combat this?

Thx, Michael.

Maurice, some people think that the BBC is Satan-ish? That makes me feel better for some reason.