Happy 4.04 Day!

April 4, 2009

in Google/SEO

Today is April 4th, which means that it’s 4.04 day — even in Europe where they switch their months and days around. That means it’s a perfect day to learn what a 404 status code is. Essentially, a 404 is a way for web server to return a “Page Not Found” error when a browser requests a web page that the web server doesn’t have.

Happy 404 day!

If you have no idea what a status code is, start with these two posts about HTTP Headers and what they mean, followed by an introduction to common status codes used by web servers.

A few months ago, Maile Ohye organized a “404 week” on the Google webmaster blog. You can learn what a 404 is, how to make a 404 page more useful, why you should avoid “soft” or “crypto-404s”, plus read some Q&A about 404s and see examples of good 404 pages

There’s also a great feature in Google’s webmaster portal to show you who links to the 404s on your site.

Happy 404 day! Today is best celebrated by making 404 jokes with friends (“404 error: beer not found”), posting pictures of good 404 errors, and general merriment.

{ 31 comments… read them below or add one }

Raghavan April 4, 2009 at 10:46 am

Happy 404. This is my favorite 4.04 http://tinyurl.com/ceppzj

Byron Rode April 4, 2009 at 10:48 am

It is indeed 404 day. I think Google should have done something like that for April Fool’s Day. Like 404 the Google Homepage :)

Eric Baillargeon April 4, 2009 at 11:13 am

Not just in Europe, in North America too, in the province of Québec in Canada we use metric system and the y/m/d which is smarter for computer ;-)

Matt Cutts April 4, 2009 at 11:29 am

Eric Baillargeon, anyone that goes by YMD format is okay in my book. :)

me! April 4, 2009 at 11:46 am

So as someone from Europe (who lived for some time in the US) I can’t get used to this m/d/y notation. I mean, d/m/y and y/m/d are both fine for me (and logical too, as the size of the unit is either increasing or decreasing). But m/d/y? No – that’s just plain wrong.

RogerW April 4, 2009 at 11:49 am

>where they switch their months and days around

Huh? The little endian form of writing a date is used in the vast majority of countries in the world! So I don’t think it is us Europeans that are doing the switching. There are even more countries using the big endian format (starting with the year) than countries using the middle endian form like the US, which really has to be the most illogical way of expressing a date.

Simon April 4, 2009 at 2:22 pm

ISO 8601 – the proleptic Gregorian calendar needs you ;)

Byron, I heard Google were going to do a similar article for April 1st as a joke, but they couldn’t get the authorization.

(Okay I’ll stop now)

Matt Cutts April 4, 2009 at 5:49 pm

RogerW, next you’re going to tell me that everyone else uses metric, too. ;)

Dave (original) April 4, 2009 at 6:02 pm

I love it when Yanks think THEY are the norm :) I bet all the Yanks who read this Blog are now off to Google “metric system”.

As of 2008, all countries that used the imperial system have become officially metric (except for the United States, the United Kingdom, Burma and Liberia).

http://en.wikipedia.org/wiki/Imperial_unit

Dave (original) April 4, 2009 at 10:35 pm

Even with YMD dates, one can still easily mix up the Month and Day. ALL dates should be: d/mmm/yyyy, mmm/d/yyyy or yyyy/mmm/d

malcolm coles April 5, 2009 at 1:45 am

Linked In still hasn’t fixed its 404 page: http://www.malcolmcoles.co.uk/blog/linkedin-404-page-bad-review/

Jim April 5, 2009 at 5:03 am

I personally like my date and time formatted as the number of seconds elapsed since January 1, 1970.

Maurice April 6, 2009 at 12:02 am

Matt shame on you for not mentioning the safe canonical date format “DD-MON-YYYY” which is of course the ONLY date format to be used for SQL

and of course everyone uses metric for work purposes :-) I can still remember having to convert between american (imperial) to Metric in my first job – of course now I have completly forgotton what some o fteh more exotic fluids units mean

Maurice April 6, 2009 at 12:10 am

@Dave

dont for get that American Imperial is diferent to UK Imperial and that the UK went metric a long time ago

Nick Rinylo April 6, 2009 at 12:54 am

Matt,
With 404 error pages, is the best solution to re-direct users via your .htaccess file? as on some servers this is disabled (Mod-rewrite). One fasthosts, probably the biggest host in the UK they have a setting within there re-selling account. BUT this then returns a page without styles when you are on a different layer i.e. folder/404.php . To combat this (with out typing http://www.yourdomain.com on every link) we used a 301 header re-direct back to a different page on the first layer called custome404.php. Does this mean essentially that i am using 2 x 301 re-directs and does it mean that it could have a negative effect to my listings in Google?

angilina April 6, 2009 at 2:12 am

Hello Matt,

I think its a good day to ask you a 404 related question.

Is this normal to see this in Google webmaster tools?

404.php 404 (Not found) unavailable Mar 29, 2009

Google webmaster is showing the 404 page to be not found.

So for a page that used to get a 404 error itself is not found and have a 404 error? :)

Is this a normal thing?

Regards

Nevalex April 6, 2009 at 12:13 pm

lol

happy 404 day you guys!

a nice piece of masterpiece you have Matt!

Greg Grothaus April 6, 2009 at 1:42 pm

I think you are making this one up.

Dave (original) April 6, 2009 at 5:42 pm

@Maurice

Has the UK *officially” gone Metric?

Seems to me that the Yanks are the only odd ones out with measurements and dates. Good to see propaganda is still alive and well is the US. Ignorance is bliss ;)

Dave (original) April 6, 2009 at 5:44 pm

Nick Rinylo, don’t redirect a 404 page. Customize it so it is user friendly.

Peter IMC April 6, 2009 at 6:10 pm

You’re wrong. Europeans don’t switch their months and days around. Americans do. :)

Jason Nazar April 6, 2009 at 11:11 pm

I’ve always preferred celebrating March 1st (the day of redirection)

Dave (original) April 7, 2009 at 12:01 am

Are we also going have a happy 1.01,2.01,3.03,5.05,6.06,7.07,8.08,9.09,10.10,11.11 and 12.12 day?

Bibokz April 7, 2009 at 7:39 pm

Cannot find the day… 404 here.

Nick Stamoulis April 8, 2009 at 8:56 am

This is great! I am a few days late, but better late than never :o )

I actually never knew that they switch their days around in Europe on 4/04 day…

panzermike April 10, 2009 at 8:55 pm

Hey happy 301 redirects

Letterhead Printing April 22, 2009 at 11:50 am

Bit late now but here’s ours…

http://www.stationery-direct.co.uk/thisisnotarealpage

:-)

curious April 23, 2009 at 3:47 am

I found this searching for information regarding the difference on 404 vs. 410 errors. I “feel” like 410 is the more appropriate return code for my situation (see http://www.google.com/support/forum/p/Webmasters/thread?fid=13df163eed7b9f1c000467fbb2a81adb&hl=en).

However, given that they are still treated differently in the webmaster tools I’m concerned that I may be getting penalized for them. Seeing that they’ve been treated differently since 2006 (http://www.mattcutts.com/blog/more-webmaster-console-goodness/#comment-88373) this seems to reiterate my concern.

I find lots of questions in the comments on this blog on this topic, but am struggling to find anywhere a real answer on 404 vs. 410 and if it’s “bad” to use the 410 even though it appears to be more appropriate. Should we take the fact that 4.10 day wasn’t celebrated as a implicit answer to that question?! :-)

André Felipe May 14, 2009 at 12:16 am

Could you show this post to the Blogger team? Its 404 page is not user-friendly (take a look at this example: http://googleblog.blogspot.com/404).

Tudor June 9, 2009 at 2:36 pm

Hi, European here! Actually YOU switch your months and days around, since the logical sequence is ordering them by measuring unit magnitude. 4 april 2009, or 2009 april 4 :P

4xx error June 23, 2009 at 5:35 am

Agreeing with curious I too wonder if G is penalizing those using 410 instead of 404. Since I started returning 410 I have dropped from 400k+ pages in index to 13k and I still submit about 1 million links to my site in my sitemap.

I wonder when G is gonna start recognizing http://www.w3.org/Protocols/rfc2616/rfc2616-sec10.html as they say they do and stop showing 410s as 4xx error in GWT.

Just curious too

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