Comments on: Google to spin off search marketing side of Performics http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/ neat fun stuff Fri, 06 Nov 2009 18:35:07 -0800 http://wordpress.org/?v=2.8.5 hourly 1 By: Lauren N Bridges http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-347943 Lauren N Bridges Tue, 16 Jun 2009 17:50:51 +0000 http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-347943 Hi Matt! As usual, great insight and I love reading your blog. This is a bit off topic but I wanted to share some info about a new tool my company has created for SEM... http://www.usonetworks.com/articles/sem-call-tracker-to-complement-video-search-engine-marketing-optimization-services/ Hi Matt! As usual, great insight and I love reading your blog. This is a bit off topic but I wanted to share some info about a new tool my company has created for SEM… http://www.usonetworks.com/articles/sem-call-tracker-to-complement-video-search-engine-marketing-optimization-services/

]]> By: Dave (original) http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125593 Dave (original) Tue, 08 Apr 2008 03:57:57 +0000 http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125593 <blockquote>I have better things to do than beat a dead horse.</blockquote>Apparently not.

I have better things to do than beat a dead horse.

Apparently not.

]]> By: Hmmm http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125553 Hmmm Mon, 07 Apr 2008 14:38:24 +0000 http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125553 You may take my non-response as an "I have better things to do than beat a dead horse." You may take my non-response as an “I have better things to do than beat a dead horse.”

]]> By: Dave (original) http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125530 Dave (original) Mon, 07 Apr 2008 08:03:36 +0000 http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125530 I take your non-responsive rhetoric as a yes. For someone soooo sensitive, you sure like to dish it out. Those living in glass houses.............. :) I take your non-responsive rhetoric as a yes.

For someone soooo sensitive, you sure like to dish it out. Those living in glass houses………….. :)

]]> By: Tonnie Lubbers http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125526 Tonnie Lubbers Mon, 07 Apr 2008 07:23:20 +0000 http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125526 RE: @Dave(not so original any more) I guess that does “a discussion any good” ? Does the word “hypocrite” have any meaning to you? You got the point. And then start to call again. *plonk* RE: @Dave(not so original any more)

I guess that does “a discussion any good” ? Does the word “hypocrite” have any meaning to you?

You got the point. And then start to call again.

*plonk*

]]> By: Dave (original) http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125514 Dave (original) Mon, 07 Apr 2008 04:28:36 +0000 http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125514 Hmmmm and Tonnie, you are both making quite a few false assumptions. But, who am I to spoil a funny story with facts :) RE: @Dave(not so original any more) I guess that does "a discussion any good" ? Does the word "hypocrite" have any meaning to you? RE: This is a false dichotomy. Nope, perhaps in you mind it is. Google seeks out what its human searchers want/need. You can optimize for search engine algorithms, based on the multitude of factoids, rumors, and best-guesses out there, if you wish, but it is MUCH better, less risky and easier to optimize for humans based on good old common sense. You can also rest assured that any algo tweaks/changes are in your favor. As I said; <blockquote>Knowing your subject well is far more important than knowing “SEO”. If you don’t know the topic well, you are better off hiring a professional writer/researcher. Likely a LOT cheaper too with a higher ROI.</blockquote> Most in the SEO industry have built on VERY sandy foundations and those should start educating themselves if they wish to last long term. Hmmmm and Tonnie, you are both making quite a few false assumptions. But, who am I to spoil a funny story with facts :)

RE: @Dave(not so original any more)

I guess that does “a discussion any good” ? Does the word “hypocrite” have any meaning to you?

RE: This is a false dichotomy.

Nope, perhaps in you mind it is. Google seeks out what its human searchers want/need. You can optimize for search engine algorithms, based on the multitude of factoids, rumors, and best-guesses out there, if you wish, but it is MUCH better, less risky and easier to optimize for humans based on good old common sense. You can also rest assured that any algo tweaks/changes are in your favor. As I said;

Knowing your subject well is far more important than knowing “SEO”. If you don’t know the topic well, you are better off hiring a professional writer/researcher. Likely a LOT cheaper too with a higher ROI.

Most in the SEO industry have built on VERY sandy foundations and those should start educating themselves if they wish to last long term.

]]> By: health http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125510 health Mon, 07 Apr 2008 01:48:03 +0000 http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125510 They’re looking for critical thought, and original approaches, backed by data. The sort of thinking that led to them deciding that it’s best to call a spade a spade, and divest themselves of a conflict of interest. A mature approach (i.e. one that doesn’t include name-calling) wins out in the end. They’re looking for critical thought, and original approaches, backed by data.

The sort of thinking that led to them deciding that it’s best to call a spade a spade, and divest themselves of a conflict of interest. A mature approach (i.e. one that doesn’t include name-calling) wins out in the end.

]]> By: Hmmm http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125509 Hmmm Sun, 06 Apr 2008 23:26:59 +0000 http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125509 By the way: "Those who search Google want relevant, quality unique content over the most optimized page for a Search Engine." Huh?? This is a false dichotomy. Since when are these necessarily mutually exclusive? A winning combo lies in achieving both. Much of SEO lies in making a site easy to use and navigate for BOTH SE's AND users... Alt tags for instance are essential for making a site accessible to people with visual impairments, etc. etc. etc. By the way:

“Those who search Google want relevant, quality unique content over the most optimized page for a Search Engine.”

Huh??
This is a false dichotomy.

Since when are these necessarily mutually exclusive?
A winning combo lies in achieving both. Much of SEO lies in making a site easy to use and navigate for BOTH SE’s AND users…

Alt tags for instance are essential for making a site accessible to people with visual impairments, etc. etc. etc.

]]> By: Hmmm http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125508 Hmmm Sun, 06 Apr 2008 23:22:18 +0000 http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125508 Perhaps he believes that being stubborn, and dismissive of contrary opinions will be an effective way to solicit a job offer from Google? (From what I know of how Google works, and what they look for in candidates, I doubt it.) They're looking for critical thought, and original approaches, backed by data. The sort of thinking that led to them deciding that it's best to call a spade a spade, and divest themselves of a conflict of interest. A mature approach (i.e. one that doesn't include name-calling) wins out in the end. Perhaps he believes that being stubborn, and dismissive of contrary opinions will be an effective way to solicit a job offer from Google?

(From what I know of how Google works, and what they look for in candidates, I doubt it.)

They’re looking for critical thought, and original approaches, backed by data.

The sort of thinking that led to them deciding that it’s best to call a spade a spade, and divest themselves of a conflict of interest. A mature approach (i.e. one that doesn’t include name-calling) wins out in the end.

]]> By: Tonnie Lubbers http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125486 Tonnie Lubbers Sun, 06 Apr 2008 14:35:22 +0000 http://www.mattcutts.com/blog/google-to-spin-off-search-marketing-side-of-performics/#comment-125486 @Dave(not so original any more) Stating some one is wearing a the tin-foil hat doesn't bring a discussion any good. Sentiments can be easily misinterpreted. Especially those stating you know what others bare in mind. Further more, Google knew they were buying a company that had an SEO division. They from the start could have known it would shed an akward light on their acquisition. @Dave(not so original any more)

Stating some one is wearing a the tin-foil hat doesn’t bring a discussion any good. Sentiments can be easily misinterpreted. Especially those stating you know what others bare in mind.

Further more, Google knew they were buying a company that had an SEO division. They from the start could have known it would shed an akward light on their acquisition.

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