Halloween easter egg: Google protects itself from zombies

by on October 31, 2008

in Fun,Google/SEO

You probably saw Google’s Halloween logo today:

Google Halloween 2008 logo

But you may not have noticed that Google made another change for Halloween. Check out Google’s robots.txt file today:

Google Halloween 2008 robots.txt

That’s right. Zombies are disallowed from accessing /brains on Google today. You can never be too safe! :)

Hat-tip to Google Blogoscoped spotting it first and to Search Engine Land for a round-up of Halloween logos.

{ 47 comments… read them below or add one }

ryan October 31, 2008 at 7:32 am

That’s funny.

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John Shehata October 31, 2008 at 7:33 am

Hurray i am first one…. haha. that’s funny

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ExitMan October 31, 2008 at 7:35 am

It’s one of the reasons why I love them :)

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Clem October 31, 2008 at 7:36 am

I’m sad, I was expecting to find something behind the URL google.com/brains …
:)

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Vinay October 31, 2008 at 7:36 am

“Zombies are disallowed from accessing /brains on Google today. You can never be too safe! ”

Only today :D ? He He! I wonder… ;)

Happy Halloween Matt! :)

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Seth Stacey October 31, 2008 at 7:40 am

What made this even more humorous was that I wanted to email this to someone, but I couldn’t think of anyone I knew that would get the joke. =)

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Chris Parker October 31, 2008 at 7:40 am

Zombies or Google? :)

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Mark Simpkins October 31, 2008 at 7:43 am

Unfortunatly when you try to access http://www.google.co.uk/brains it says google doesn’t have any brains… oh dear!

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Tim October 31, 2008 at 7:44 am

The protection may have come too late:
“The page – http://www.google.com/brains – does not exist. “

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Prasenjeet October 31, 2008 at 7:49 am

I’m not a zombie, but I can’t access http://www.google.com/brains either — there’s a 404. Surely an oversight? :-)

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Brent October 31, 2008 at 7:50 am

It would have been cooler if they would have put some content inside /brains. Oh wait, that came out wrong! :)

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Alex October 31, 2008 at 7:51 am

Google is Great!

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Douglas October 31, 2008 at 7:53 am

Matt,
Do you have any comment on the other (real) disallowed agents? Like:
Disallow: /mac?
Disallow: /microsoft?
Disallow: /unclesam?

(for example)

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Josh October 31, 2008 at 7:58 am

No http://www.google.com/brains

Hmmm me thinks they could of gone one step further.

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IanVisits October 31, 2008 at 8:05 am

I notice that if I type the URL in, it says that brains does not exist.

This is worrying.

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Reuben Yau October 31, 2008 at 8:14 am

IanVisits: I just did the same LOL

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Multi-Worded Adam October 31, 2008 at 8:19 am

The YouTube Hallowe’en logo looks cooler.

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David Brown October 31, 2008 at 8:20 am

LMAO! You Googler’s have far too much fun. My fav’s are still the April Fool’s pranks! But would like to thank you for keeping the brain eating zombies at bay ;)

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Peter McDonald October 31, 2008 at 8:39 am

Douglas those lines are not user agents but actual folders. Google are blocking all user agents from indexing those folders.

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Matt Cutts October 31, 2008 at 9:08 am

Josh and IanVisits, we don’t have any brains product; this is more of a preventative measure. You know what they say: a robots.txt a day keeps the zombies away! :)

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Maurice October 31, 2008 at 9:11 am

Lol to late for twitter i think there branes got eat all ready

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IanVisits October 31, 2008 at 9:18 am

As an aside, in the UK – Brains is a company which makes meatballs in gravy, which we call Faggots.

Mr Brain’s Faggots

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Perma October 31, 2008 at 9:37 am

Oh man, that’s hilarious. I lol’d

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Rajesh October 31, 2008 at 9:37 am

@Matt.. a robots.txt a day keeps the zombies away! but i thought that a robots.txt a day would keep google away!!!

If I keep altering it every day, I am sure that both i and google will get confused…lol

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Daniel Sterling October 31, 2008 at 9:39 am

how many zombie user-agent hits is google getting? :-)

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angilina October 31, 2008 at 9:50 am

Hi Matt,

It is very nice to see you and Google always remembering different festivals and traditions. I think this is something which makes Google really special.

Yesterday, you remembered and greeted everybody a happy Diwali. That’s great

I just opened google.com but I don’t see the good looking Halloween logo [it is 31st October night here]. May be Google has removed the logo?

This is the first time I saw Google robots.txt file. I wonder why I haven’t opened this file before? I also saw the sitemap. There are so many URLs in it.

And I hope all the zombies stay away from Google :)

Thank You Google and Matt for always supporting different festivals.
Regards

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Justin Seibert October 31, 2008 at 11:02 am

Credit where credit is due. This is funny.

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elQuique October 31, 2008 at 12:06 pm

jajaja that’s funny yes

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Calvin Froedge October 31, 2008 at 12:13 pm

Funny lol

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Amber Weinberg October 31, 2008 at 12:13 pm

LOLOL how did you find this?

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Matteo Crippa October 31, 2008 at 12:44 pm

Matt, is google testing something new for serp sorting today?

I heared that lots of people are noticing something like this… lots of sites with good placements are dropped in the last few hours.

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jeffhall October 31, 2008 at 12:48 pm

“Zombies are disallowed from accessing /brains” … seems a bit harsh on sarah palin

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Toga October 31, 2008 at 1:34 pm

That funny lol

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Patrick October 31, 2008 at 1:42 pm

Haha, that is sweet.

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Mind October 31, 2008 at 1:47 pm

Matt I really like new feature from google searching page -
View on a timeline and View on a map that’s great

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Daniel October 31, 2008 at 5:28 pm

that’s pretty cute

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Gigacore October 31, 2008 at 6:14 pm

haha.. this post made the digg homepage ;)

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himynameis john November 1, 2008 at 5:43 am

“ExitMan Said,

October 31, 2008 @ 7:35 am

It’s one of the reasons why I love them :)

Couldn’t agree more!

Heck, I even put on my Myspace ‘Hero: Google’ because it’s true – the little shreds of coolness I can translate from the big G corporate cog in to the lil olé web marketing company I work for really does make a difference to morale. Just a shame that not everyone agrees that fun can also mean professional.

Ohwell. Whatever. Nevermind!

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Robert November 1, 2008 at 1:54 pm

How could I have missed seeing that logo?

They could have also blocked trick-or-treaters from accessing /candy in my opinion.

Great stuff!

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Bryn Youngblut November 1, 2008 at 1:55 pm

Hah nice and it’s still there.

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Keith D Mains November 1, 2008 at 1:58 pm

Google really do need to protect “Brains” from Zombies what with their plans to have “Brains” robots piloting their Operation Virgle craft come 2014, better to be safe than sorry! :)

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JC November 1, 2008 at 3:55 pm

from Pigeon Tech to Zombie protection… I’m feeling really good about them!

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JC November 1, 2008 at 3:59 pm

Not to mention they don’t like the Government:

Disallow: /unclesam?

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Mike November 3, 2008 at 6:40 am

How about..

User-agent: Edu Spam Redirects
Disallow: Google Index

http://i36.tinypic.com/tajw3s.png

Then 7/20 or rather 35% of the top 20 won’t be just .edu spam redirects.

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Robert November 3, 2008 at 11:15 pm

hmmm… Zombies are not allowed to access brains on Halloween, but was dawn of the dead on a Halloween? I would keep that there as a precaution.

Brilliant!!

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CAT November 7, 2008 at 10:39 am

Hi Matt,

I am very surprised, to see, Google actually got a SpamBuster, but maybe this is just a Halloween Joke after all ?;-)

If not, how can it be, that completely under your radar not only are a bunch of Lithuanian crooks abusing AdSense for almost 3 years now, but Google AdWords even still keeps advertising their “free hosting” which is nothing more than a honeypot to lure Millions of mostly underage users and Manga freaks into becoming webmasters of what might be one of the world’s largest Spam, Malware and Online Crime Gang so far (well unless you count some operations from China in ?;-)

Feel free to get in touch with me. So far I would have to imagine, you’re no more real than Santa Clause or Rick Astley knows about IT Security.

Cheers,
Werner

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Alyssa October 30, 2009 at 2:23 pm

How about this one?

User-agent: Kids
Disallow: /tricks
Allow: /treats

hahaha It’s hilarious!!

Reply

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