Comments on: Google + dMarc + XM http://www.mattcutts.com/blog/google-dmarc-xm/ neat fun stuff Thu, 21 Aug 2008 23:04:29 +0000 http://wordpress.org/?v=2.5.1 By: Ars http://www.mattcutts.com/blog/google-dmarc-xm/#comment-109813 Ars Thu, 26 Jul 2007 17:59:26 +0000 http://www.mattcutts.com/blog/?p=351#comment-109813 Sirius what? They cannot compare with XM voice. Sirius what? They cannot compare with XM voice.

]]> By: Music http://www.mattcutts.com/blog/google-dmarc-xm/#comment-107141 Music Tue, 26 Jun 2007 20:51:45 +0000 http://www.mattcutts.com/blog/?p=351#comment-107141 Sirius is better ?? No way, that is old news maybe, XM’s is much better than Sirius imo Sirius is better ?? No way, that is old news maybe, XM’s is much better than Sirius imo

]]> By: منتديات http://www.mattcutts.com/blog/google-dmarc-xm/#comment-105174 منتديات Mon, 28 May 2007 18:47:29 +0000 http://www.mattcutts.com/blog/?p=351#comment-105174 XM also has more demographic information that dMarc/Google can utilize. It’s a subscription service, so they inherently have more information about you than the local radio station does (which only have demographic info based on extrapolated data - suspect to say the least). Eventually with more advanced system that provide GPS-based data (traffic, weather, parking spot locator - all available or in development), XM will be able to provide geo-targeted ads. XM also has more demographic information that dMarc/Google can utilize. It’s a subscription service, so they inherently have more information about you than the local radio station does (which only have demographic info based on extrapolated data - suspect to say the least). Eventually with more advanced system that provide GPS-based data (traffic, weather, parking spot locator - all available or in development), XM will be able to provide geo-targeted ads.

]]> By: Ryan Saghir http://www.mattcutts.com/blog/google-dmarc-xm/#comment-69183 Ryan Saghir Tue, 15 Aug 2006 18:30:59 +0000 http://www.mattcutts.com/blog/?p=351#comment-69183 Consider this as a possibility - XM uses dMarc to fill advertising inventory. Since satellite radios have PAD data displayed on the receivers, you can support the audio advertisement with a textual reference as well (phone number, URL, etc - this is already being done on both XM and SIRIUS). Using XM's "push to buy" technology (in development), listeners will not only be able to hear/read a sponsor's message, but also act immediately as well. Traditional radio needs to brainwash you to get their message across (repeated commercials, jingles, yelling car salesmen, etc). Satellite radio instead gives immediate satisfaction, to both the sponsor and the listener. XM also has more demographic information that dMarc/Google can utilize. It's a subscription service, so they inherently have more information about you than the local radio station does (which only have demographic info based on extrapolated data - suspect to say the least). Eventually with more advanced system that provide GPS-based data (traffic, weather, parking spot locator - all available or in development), XM will be able to provide geo-targeted ads. So an auction-based ad inventory system + relevant/targeted/segmented ads + an immediate measurement for CPM and CTR? Sounds good to me. Consider this as a possibility - XM uses dMarc to fill advertising inventory. Since satellite radios have PAD data displayed on the receivers, you can support the audio advertisement with a textual reference as well (phone number, URL, etc - this is already being done on both XM and SIRIUS).

Using XM’s “push to buy” technology (in development), listeners will not only be able to hear/read a sponsor’s message, but also act immediately as well. Traditional radio needs to brainwash you to get their message across (repeated commercials, jingles, yelling car salesmen, etc). Satellite radio instead gives immediate satisfaction, to both the sponsor and the listener.

XM also has more demographic information that dMarc/Google can utilize. It’s a subscription service, so they inherently have more information about you than the local radio station does (which only have demographic info based on extrapolated data - suspect to say the least). Eventually with more advanced system that provide GPS-based data (traffic, weather, parking spot locator - all available or in development), XM will be able to provide geo-targeted ads.

So an auction-based ad inventory system + relevant/targeted/segmented ads + an immediate measurement for CPM and CTR? Sounds good to me.

]]> By: Tim L. Walker http://www.mattcutts.com/blog/google-dmarc-xm/#comment-67960 Tim L. Walker Sun, 13 Aug 2006 14:18:12 +0000 http://www.mattcutts.com/blog/?p=351#comment-67960 I think this is pretty interesting... I'm curious exactly how this will be implimented! As text on the screen? I think this is pretty interesting... I’m curious exactly how this will be implimented! As text on the screen?

]]> By: Glenn http://www.mattcutts.com/blog/google-dmarc-xm/#comment-61399 Glenn Thu, 03 Aug 2006 15:14:26 +0000 http://www.mattcutts.com/blog/?p=351#comment-61399 I still say SIRIUS is better! :p I still say SIRIUS is better! :p

]]> By: Joseph Hunkins http://www.mattcutts.com/blog/google-dmarc-xm/#comment-61168 Joseph Hunkins Thu, 03 Aug 2006 05:34:03 +0000 http://www.mattcutts.com/blog/?p=351#comment-61168 Yikes - you are running fake ads and telling advertisers where to find you ? Is this taking Googlish enthusiasm for contextual advertising a bit too far ? Joe Yikes - you are running fake ads and telling advertisers where to find you ? Is this taking Googlish enthusiasm for contextual advertising a bit too far ?

Joe

]]> By: SearcH EngineS WeB http://www.mattcutts.com/blog/google-dmarc-xm/#comment-61123 SearcH EngineS WeB Thu, 03 Aug 2006 01:34:44 +0000 http://www.mattcutts.com/blog/?p=351#comment-61123 Here is the Official Press Release Announcement by Google http://www.google.com/press/pressrel/xm.html Here is the Official Press Release Announcement by Google

http://www.google.com/press/pressrel/xm.html

]]> By: jonah stein http://www.mattcutts.com/blog/google-dmarc-xm/#comment-61104 jonah stein Thu, 03 Aug 2006 00:18:06 +0000 http://www.mattcutts.com/blog/?p=351#comment-61104 Matt This is a little off topic, but Gord Hotchkiss asked me to make sure to ask you about your life as a dress up doll. I can't make SES San Jose to ask you in person....so what's a blog for, anyway. http://www.cartoondollemporium.com/mattcutts.html#12 Matt

This is a little off topic, but Gord Hotchkiss asked me to make sure to ask you about your life as a dress up doll. I can’t make SES San Jose to ask you in person....so what’s a blog for, anyway.

http://www.cartoondollemporium.com/mattcutts.html#12

]]> By: The Adam That Doesn't Belong To Matt http://www.mattcutts.com/blog/google-dmarc-xm/#comment-61078 The Adam That Doesn't Belong To Matt Wed, 02 Aug 2006 22:50:51 +0000 http://www.mattcutts.com/blog/?p=351#comment-61078 <blockquote> Suggestion, don’t advertise until you get rid of the massive SPAM and fix the sub-domain, and site: stuff. The last thing you want is more people calling Google, SPAMoogle. </blockquote> I say you start with the SEO contests if you're going to get rid of spam.

Suggestion, don’t advertise until you get rid of the massive SPAM and fix the sub-domain, and site: stuff. The last thing you want is more people calling Google, SPAMoogle.

I say you start with the SEO contests if you’re going to get rid of spam.

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