Google + dMarc + XM
I thought this was intriguing: Google and XM will collaborate on advertising via recent acquisition dMarc. Looks like XM gets great ad inventory and Google/dMarc gets to refine and improve its technology on 7 million subscribers. Cool. About a month ago, Zachary Applegate visited dMarc in the IrvinePlex and wrote up his reactions.
I am an XM fan. I’ve actually got three active XM radios (two in our cars, and one XM100. But that’s another post entirely 
). dMarc, if you’re looking for me, I’ll usually be on Channel 150 (Comedy). Plus for some reason I can’t explain, lately I’ve been hanging out on Channel 131 (BBC World Service). I’d welcome more variety in the commercials; I’ve heard enough GoToMyPC pitches, and now I’m ready for something completely different. Exciting stuff. 
Via Loren.
Zach Said,
August 2, 2006 @ 10:22 am
Matt,
Thanks for the post, we are always excited to see what Google is up too.
Thanks!
-Zach
Aaron Said,
August 2, 2006 @ 10:23 am
This is really exciting stuff. This should change advertising in radio and could carry over to television too perhaps?
Ben Said,
August 2, 2006 @ 2:03 pm
XM Radio has commercials? How lame…
The Adam That Doesn't Belong To Matt Said,
August 2, 2006 @ 2:45 pm
Channel 31, Matt. It’s all about Channel 31.
Wastin’ away again in Margaritaville…
Nintendo Said,
August 2, 2006 @ 3:33 pm
Suggestion, don’t advertise until you get rid of the massive SPAM and fix the sub-domain, and site: stuff. The last thing you want is more people calling Google, SPAMoogle.
The Adam That Doesn't Belong To Matt Said,
August 2, 2006 @ 3:50 pm
I say you start with the SEO contests if you’re going to get rid of spam.
jonah stein Said,
August 2, 2006 @ 5:18 pm
Matt
This is a little off topic, but Gord Hotchkiss asked me to make sure to ask you about your life as a dress up doll. I can’t make SES San Jose to ask you in person….so what’s a blog for, anyway.
http://www.cartoondollemporium.com/mattcutts.html#12
SearcH EngineS WeB Said,
August 2, 2006 @ 6:34 pm
Here is the Official Press Release Announcement by Google
http://www.google.com/press/pressrel/xm.html
Joseph Hunkins Said,
August 2, 2006 @ 10:34 pm
Yikes - you are running fake ads and telling advertisers where to find you ? Is this taking Googlish enthusiasm for contextual advertising a bit too far ?
Joe
Glenn Said,
August 3, 2006 @ 8:14 am
I still say SIRIUS is better! :p
Tim L. Walker Said,
August 13, 2006 @ 7:18 am
I think this is pretty interesting… I’m curious exactly how this will be implimented! As text on the screen?
Ryan Saghir Said,
August 15, 2006 @ 11:30 am
Consider this as a possibility - XM uses dMarc to fill advertising inventory. Since satellite radios have PAD data displayed on the receivers, you can support the audio advertisement with a textual reference as well (phone number, URL, etc - this is already being done on both XM and SIRIUS).
Using XM’s “push to buy” technology (in development), listeners will not only be able to hear/read a sponsor’s message, but also act immediately as well. Traditional radio needs to brainwash you to get their message across (repeated commercials, jingles, yelling car salesmen, etc). Satellite radio instead gives immediate satisfaction, to both the sponsor and the listener.
XM also has more demographic information that dMarc/Google can utilize. It’s a subscription service, so they inherently have more information about you than the local radio station does (which only have demographic info based on extrapolated data - suspect to say the least). Eventually with more advanced system that provide GPS-based data (traffic, weather, parking spot locator - all available or in development), XM will be able to provide geo-targeted ads.
So an auction-based ad inventory system + relevant/targeted/segmented ads + an immediate measurement for CPM and CTR? Sounds good to me.
منتديات Said,
May 28, 2007 @ 11:47 am
XM also has more demographic information that dMarc/Google can utilize. It’s a subscription service, so they inherently have more information about you than the local radio station does (which only have demographic info based on extrapolated data - suspect to say the least). Eventually with more advanced system that provide GPS-based data (traffic, weather, parking spot locator - all available or in development), XM will be able to provide geo-targeted ads.
Music Said,
June 26, 2007 @ 1:51 pm
Sirius is better ?? No way, that is old news maybe, XM’s is much better than Sirius imo
Ars Said,
July 26, 2007 @ 10:59 am
Sirius what? They cannot compare with XM voice.