I thought this was intriguing: Google and XM will collaborate on advertising via recent acquisition dMarc. Looks like XM gets great ad inventory and Google/dMarc gets to refine and improve its technology on 7 million subscribers. Cool. About a month ago, Zachary Applegate visited dMarc in the IrvinePlex and wrote up his reactions.
I am an XM fan. I’ve actually got three active XM radios (two in our cars, and one XM100. But that’s another post entirely ). dMarc, if you’re looking for me, I’ll usually be on Channel 150 (Comedy). Plus for some reason I can’t explain, lately I’ve been hanging out on Channel 131 (BBC World Service). I’d welcome more variety in the commercials; I’ve heard enough GoToMyPC pitches, and now I’m ready for something completely different. Exciting stuff.