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	<title>Comments on: Five things you didn&#8217;t know about Google&#8217;s search</title>
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	<link>http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/</link>
	<description>neat fun stuff</description>
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		<title>By: MML</title>
		<link>http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-436359</link>
		<dc:creator>MML</dc:creator>
		<pubDate>Fri, 11 Dec 2009 06:10:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-436359</guid>
		<description>well, the most bizarre thing related to google i have ever seen is this :


http://makemylogic.com/2009/12/11/wtf-the-most-bizarre-searches-on-google-lol/</description>
		<content:encoded><![CDATA[<p>well, the most bizarre thing related to google i have ever seen is this :</p>
<p><a href="http://makemylogic.com/2009/12/11/wtf-the-most-bizarre-searches-on-google-lol/" rel="nofollow">http://makemylogic.com/2009/12/11/wtf-the-most-bizarre-searches-on-google-lol/</a></p>
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		<title>By: James H</title>
		<link>http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-365732</link>
		<dc:creator>James H</dc:creator>
		<pubDate>Sun, 26 Jul 2009 17:51:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-365732</guid>
		<description>Allow me to give an example of what I mean...I own a small golf club sales site www.sj-golf.com and we specialize in game improvement equipment from smaller golf companies - we do that for two reasons
1. I found that these smaller companies come up with great innovation long before the biggers ones do...i.e. changeable shafts etc, using different materials...etc. (by the way, Nickent Golf and Dynacraft came out with the changeable shaft long before Taylormade, but not many know that because Taylormade has a huge marketing budget) 
For me to get listed on google I have to have the internal and external links to larger website, good content or a huge marketing budget (not a keyword ad budget because those are not longer that important). So, that means I have to link to PGA tour or Golf magazine or ESPN. Well, all those site advertise for the big name companies, Taylormade, Callaway, Cleveland etc...they do not advertise for smaller companies. So, when someone clicks on my rss feed to the PGA Tour site, there going to see ads for these other clubs. So, it is conceivable (and I am not saying this is written in stone) but it is conceivable that all the money is going to flow back to one place...The biggest sites, the biggest companies etc. Now, I really do not believe this for my site or myself..I believe I can dictate what happens - but if you look at from a logical standpoint, then thats what it looks like.</description>
		<content:encoded><![CDATA[<p>Allow me to give an example of what I mean&#8230;I own a small golf club sales site <a href="http://www.sj-golf.com" rel="nofollow">http://www.sj-golf.com</a> and we specialize in game improvement equipment from smaller golf companies &#8211; we do that for two reasons<br />
1. I found that these smaller companies come up with great innovation long before the biggers ones do&#8230;i.e. changeable shafts etc, using different materials&#8230;etc. (by the way, Nickent Golf and Dynacraft came out with the changeable shaft long before Taylormade, but not many know that because Taylormade has a huge marketing budget)<br />
For me to get listed on google I have to have the internal and external links to larger website, good content or a huge marketing budget (not a keyword ad budget because those are not longer that important). So, that means I have to link to PGA tour or Golf magazine or ESPN. Well, all those site advertise for the big name companies, Taylormade, Callaway, Cleveland etc&#8230;they do not advertise for smaller companies. So, when someone clicks on my rss feed to the PGA Tour site, there going to see ads for these other clubs. So, it is conceivable (and I am not saying this is written in stone) but it is conceivable that all the money is going to flow back to one place&#8230;The biggest sites, the biggest companies etc. Now, I really do not believe this for my site or myself..I believe I can dictate what happens &#8211; but if you look at from a logical standpoint, then thats what it looks like.</p>
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		<title>By: James H</title>
		<link>http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-365728</link>
		<dc:creator>James H</dc:creator>
		<pubDate>Sun, 26 Jul 2009 17:33:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-365728</guid>
		<description>If you read this and believe it, you may want to ask yourself one glaring question - Are you prone to fits of uncontrolled gullibility - and is there a cure? Google is in the business of doing several things, but there ultimate goal is to control the web. You control the web and ultimately, you control how the money flows on the web and then to a mid-level degree, how money flows off of the web. There are certain rules that apply to those who decide to conform to them and there are certain rules to apply to those who do not have to conform. large entities on the web, don&#039;t even need relevant keywords because their connections to other sites makes them relevant. Smaller sites, without big budgets for marketing have to do more to get listed because they don&#039;t have the connections to the largest sites or the content.  For instance, there are two things that get you listed very high on a search engine, internal and external links and Web 2.0 content. Search terms mean virtually nothing, and keywords mean virtually nothing. When you take into account those two factors (2.0 content and the links you have to other websites), only large websites are going to be listed highly. The web is no longer an even playing field, the rules have changed based on what these large corporations have said they wanted from google and google is changing based on that feedback. It used to be that almost every site could get listed highly for weeks based on keywords used and to a degree content and then the press that drives users to their site...now if you aren&#039;t big, or have the budget to spend on marketing or the links to some of the largest websites, it will be alot more difficult than in the past.</description>
		<content:encoded><![CDATA[<p>If you read this and believe it, you may want to ask yourself one glaring question &#8211; Are you prone to fits of uncontrolled gullibility &#8211; and is there a cure? Google is in the business of doing several things, but there ultimate goal is to control the web. You control the web and ultimately, you control how the money flows on the web and then to a mid-level degree, how money flows off of the web. There are certain rules that apply to those who decide to conform to them and there are certain rules to apply to those who do not have to conform. large entities on the web, don&#8217;t even need relevant keywords because their connections to other sites makes them relevant. Smaller sites, without big budgets for marketing have to do more to get listed because they don&#8217;t have the connections to the largest sites or the content.  For instance, there are two things that get you listed very high on a search engine, internal and external links and Web 2.0 content. Search terms mean virtually nothing, and keywords mean virtually nothing. When you take into account those two factors (2.0 content and the links you have to other websites), only large websites are going to be listed highly. The web is no longer an even playing field, the rules have changed based on what these large corporations have said they wanted from google and google is changing based on that feedback. It used to be that almost every site could get listed highly for weeks based on keywords used and to a degree content and then the press that drives users to their site&#8230;now if you aren&#8217;t big, or have the budget to spend on marketing or the links to some of the largest websites, it will be alot more difficult than in the past.</p>
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		<title>By: Brandon</title>
		<link>http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-278340</link>
		<dc:creator>Brandon</dc:creator>
		<pubDate>Tue, 17 Mar 2009 01:09:24 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-278340</guid>
		<description>I realize this is an old post, but thought I&#039;d comment on a post that&#039;s germane to my question/comment.  

I just read on one of the top SEO websites out there: 

&quot;Google&#039;s algorithm is based on links. Links are the most important metric they use, but of course content promotes the natural growth of links. Google is very good at figuring out which sites&#039; links are acquired naturally and which are not.

This said, spam makes its way to the top of the SERPs via links and links alone (even though it rarely stays there for very long). Even so, we can thus deduce that links are valued very highly in Google&#039;s algorithm.&quot;

If this is really true, isn&#039;t this a sad state of Google search?  I can&#039;t argue that there&#039;s NOTHING better out there &amp; so  you guys are doing something right, but isn&#039;t this why we see spam more at the top vs. quality content for a number of searches?  Or is this simply untrue?  I&#039;m just curious if this statement is true or not.  

Thanks in advance Matt.</description>
		<content:encoded><![CDATA[<p>I realize this is an old post, but thought I&#8217;d comment on a post that&#8217;s germane to my question/comment.  </p>
<p>I just read on one of the top SEO websites out there: </p>
<p>&#8220;Google&#8217;s algorithm is based on links. Links are the most important metric they use, but of course content promotes the natural growth of links. Google is very good at figuring out which sites&#8217; links are acquired naturally and which are not.</p>
<p>This said, spam makes its way to the top of the SERPs via links and links alone (even though it rarely stays there for very long). Even so, we can thus deduce that links are valued very highly in Google&#8217;s algorithm.&#8221;</p>
<p>If this is really true, isn&#8217;t this a sad state of Google search?  I can&#8217;t argue that there&#8217;s NOTHING better out there &amp; so  you guys are doing something right, but isn&#8217;t this why we see spam more at the top vs. quality content for a number of searches?  Or is this simply untrue?  I&#8217;m just curious if this statement is true or not.  </p>
<p>Thanks in advance Matt.</p>
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		<title>By: 5 things about SEO/SEM that you didn't know</title>
		<link>http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-130841</link>
		<dc:creator>5 things about SEO/SEM that you didn't know</dc:creator>
		<pubDate>Sat, 26 Jul 2008 01:27:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-130841</guid>
		<description>2 questions Matt:

1. Is every incoming link important? If i have a shoe website, would a good, reputable laptop link for example do me any good?

2. Do no follow links account for anything at all in terms of SEO? I have seen sites linking from wikipedia only, ONLY, ranking in the top 10. If they do count.. then whats the no follow fuss anyway?

You wouldn&#039;t answer these anyway, but maybe someone else will.. 

Another one - Google has just banned a site of mine that ranked very high, over 2000 uniques a day.. submitted reconsideration request. no one replied for many months, did it again.. no one replied.. whats the form for? Btw, that site was mentioned in all local newspapers, heavily advertised.. and now that its banned, its a complete waste.. as everyone searches on Google for the site anyway..</description>
		<content:encoded><![CDATA[<p>2 questions Matt:</p>
<p>1. Is every incoming link important? If i have a shoe website, would a good, reputable laptop link for example do me any good?</p>
<p>2. Do no follow links account for anything at all in terms of SEO? I have seen sites linking from wikipedia only, ONLY, ranking in the top 10. If they do count.. then whats the no follow fuss anyway?</p>
<p>You wouldn&#8217;t answer these anyway, but maybe someone else will.. </p>
<p>Another one &#8211; Google has just banned a site of mine that ranked very high, over 2000 uniques a day.. submitted reconsideration request. no one replied for many months, did it again.. no one replied.. whats the form for? Btw, that site was mentioned in all local newspapers, heavily advertised.. and now that its banned, its a complete waste.. as everyone searches on Google for the site anyway..</p>
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		<title>By: Business Card Directory</title>
		<link>http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-121734</link>
		<dc:creator>Business Card Directory</dc:creator>
		<pubDate>Tue, 29 Jan 2008 20:08:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-121734</guid>
		<description>Google is the most successful website because it does its job well.  They have been voted as one of the top companies in the world to work for.  I am sure they would not achieve this if they were sat around gloating about how much money they made.</description>
		<content:encoded><![CDATA[<p>Google is the most successful website because it does its job well.  They have been voted as one of the top companies in the world to work for.  I am sure they would not achieve this if they were sat around gloating about how much money they made.</p>
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		<title>By: Danny Sam</title>
		<link>http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-121645</link>
		<dc:creator>Danny Sam</dc:creator>
		<pubDate>Tue, 29 Jan 2008 06:03:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-121645</guid>
		<description>Hey Anshuman,

You got it wrong. It is not Google&#039;s mistake. When you query a search keyword, the keyword is searched in a Google server which is closest to your location or a server which is near you and not that busy. So each server database might vary. You also have to know that Google has more than a million servers world wide. So its not surprising to get different results.

You can blame Google if it produced the wrong results. But it did not do so... :-)</description>
		<content:encoded><![CDATA[<p>Hey Anshuman,</p>
<p>You got it wrong. It is not Google&#8217;s mistake. When you query a search keyword, the keyword is searched in a Google server which is closest to your location or a server which is near you and not that busy. So each server database might vary. You also have to know that Google has more than a million servers world wide. So its not surprising to get different results.</p>
<p>You can blame Google if it produced the wrong results. But it did not do so&#8230; <img src='http://www.mattcutts.com/blog/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
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		<title>By: anshuman sarkar</title>
		<link>http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-120794</link>
		<dc:creator>anshuman sarkar</dc:creator>
		<pubDate>Fri, 18 Jan 2008 03:36:57 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-120794</guid>
		<description>Hi matt,
Google is still doing some funny things.
Yesterday i was doing some image search in google. first i typed &quot;wooden table folding&quot; and i got one picture which ilike and make a plan to build somethin like that. Now, after say one hour my wife came and i wanna show her the model but i forgot the exact query, so i tried a variety of things like, &quot;wooden folding table / folding wooden table and folding wood table&quot; and i viewed the results upto 10 pages but coult able to retrieved the one i was looking for, except google.com, i also tried in my local google but the end resullt is same. Today morning i thought maybe i have put something else and tried the first one, and there it is sitting in the first page.
I agree, you guys are doing a great job and google is best compared to others but still way to go.</description>
		<content:encoded><![CDATA[<p>Hi matt,<br />
Google is still doing some funny things.<br />
Yesterday i was doing some image search in google. first i typed &#8220;wooden table folding&#8221; and i got one picture which ilike and make a plan to build somethin like that. Now, after say one hour my wife came and i wanna show her the model but i forgot the exact query, so i tried a variety of things like, &#8220;wooden folding table / folding wooden table and folding wood table&#8221; and i viewed the results upto 10 pages but coult able to retrieved the one i was looking for, except google.com, i also tried in my local google but the end resullt is same. Today morning i thought maybe i have put something else and tried the first one, and there it is sitting in the first page.<br />
I agree, you guys are doing a great job and google is best compared to others but still way to go.</p>
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		<title>By: Danny Sam</title>
		<link>http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-120778</link>
		<dc:creator>Danny Sam</dc:creator>
		<pubDate>Thu, 17 Jan 2008 17:58:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-120778</guid>
		<description>Yes, I was also part of Microsoft team and there were so much news, development, research and dollors going around for MSN Live Search!! But Google stayed ahead untouched. Now I know why they are the best.

They have so many updates and constant research to bring in something new and impressive!!</description>
		<content:encoded><![CDATA[<p>Yes, I was also part of Microsoft team and there were so much news, development, research and dollors going around for MSN Live Search!! But Google stayed ahead untouched. Now I know why they are the best.</p>
<p>They have so many updates and constant research to bring in something new and impressive!!</p>
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		<title>By: SEO Updates</title>
		<link>http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-120747</link>
		<dc:creator>SEO Updates</dc:creator>
		<pubDate>Thu, 17 Jan 2008 10:09:55 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/five-things-you-didnt-know-about-googles-search/#comment-120747</guid>
		<description>Well changes need to be made that often from a company as big as Google anyway. I hope these continous and regular change will help SME&#039;s rather than the BP.</description>
		<content:encoded><![CDATA[<p>Well changes need to be made that often from a company as big as Google anyway. I hope these continous and regular change will help SME&#8217;s rather than the BP.</p>
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