Bobbie Johnson write a fun piece for the Guardian, in which he tries to optimize for a phrase that doesn’t exist much on the web: eco-friendly flip-flops. SkepticalMatt wants to point out that while [eco-friendly flip-flops] has 11,700 results, there are currently less than ten unique results for the actual phrase ["eco-friendly flip-flops"], and four of those are related to this experiment, so this niche isn’t ultra-competitive. But HolidayMatt just wishes Bobbie well with his non-existent product that features “zero harmful emissions” (does foot-stinkiness count as a harmful emission?).
P.S. I’m totally going to pwn the SkepticalMatt niche. w00t!