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	<title>Comments on: Better click tracking with Auto-tagging</title>
	<atom:link href="http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/</link>
	<description>neat fun stuff</description>
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		<title>By: steve blom</title>
		<link>http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-375648</link>
		<dc:creator>steve blom</dc:creator>
		<pubDate>Thu, 13 Aug 2009 23:44:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-375648</guid>
		<description>Great Post Matt,

Basically I found it disappointing that Google did not continue the ability to use the auto tagging for other traffic sources than adwords, but after google analytics became free I am now mollified.

Most true 3rd party apps provide this type of quick redirection, but I have also had good luck with some (cough) other web analytics packages that let you basically make your own auto tagging on the fly. Its really nice to just create a new marketing campaign by simply making a link, and the software automatically parses that and it shows up as a separate campaign in the reports automatically.

Call me stupid, but I consider this efficient, but then again I think everyone should do things from the command line.......

Steve Blom
Yada Yada Marketing
a &lt;a href=&quot;marketing firm&quot; title=&quot;Marketing Firm&quot; rel=&quot;nofollow&quot;&gt;marketing firm&lt;/a&gt;  based in Tampa Florida</description>
		<content:encoded><![CDATA[<p>Great Post Matt,</p>
<p>Basically I found it disappointing that Google did not continue the ability to use the auto tagging for other traffic sources than adwords, but after google analytics became free I am now mollified.</p>
<p>Most true 3rd party apps provide this type of quick redirection, but I have also had good luck with some (cough) other web analytics packages that let you basically make your own auto tagging on the fly. Its really nice to just create a new marketing campaign by simply making a link, and the software automatically parses that and it shows up as a separate campaign in the reports automatically.</p>
<p>Call me stupid, but I consider this efficient, but then again I think everyone should do things from the command line&#8230;&#8230;.</p>
<p>Steve Blom<br />
Yada Yada Marketing<br />
a <a href="marketing firm" title="Marketing Firm" rel="nofollow">marketing firm</a>  based in Tampa Florida</p>
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		<title>By: Archna Sajwan</title>
		<link>http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-112218</link>
		<dc:creator>Archna Sajwan</dc:creator>
		<pubDate>Thu, 06 Sep 2007 06:22:05 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-112218</guid>
		<description>Page reloads can be occur due to various reasons, including: 

1) user browses more deeply into the advertiser’s site, then hits back button.
2) user presses browser reload button on the landing page.
3) user opens a new window in Internet Explorer, causing a reload of the landing page.

My question - Is these fictitious clicks due to detection of above mentioned reasons will effect on CTR?</description>
		<content:encoded><![CDATA[<p>Page reloads can be occur due to various reasons, including: </p>
<p>1) user browses more deeply into the advertiser’s site, then hits back button.<br />
2) user presses browser reload button on the landing page.<br />
3) user opens a new window in Internet Explorer, causing a reload of the landing page.</p>
<p>My question &#8211; Is these fictitious clicks due to detection of above mentioned reasons will effect on CTR?</p>
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		<title>By: Robert Truog</title>
		<link>http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-111833</link>
		<dc:creator>Robert Truog</dc:creator>
		<pubDate>Thu, 30 Aug 2007 02:25:18 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-111833</guid>
		<description>I would like to add my voice to requesting access to IP addresses of the clicks.  Although my experience with Googles handling of click fraud has been positive, I would feel better if I had access to the same data that Google uses for its fraud research. 

Watching for spikes in click thru rates and collapsing cost per conversion have both been the best indicators for click fraud. In all cases, Google has acted quickly and usually in agreement with our assessment.</description>
		<content:encoded><![CDATA[<p>I would like to add my voice to requesting access to IP addresses of the clicks.  Although my experience with Googles handling of click fraud has been positive, I would feel better if I had access to the same data that Google uses for its fraud research. </p>
<p>Watching for spikes in click thru rates and collapsing cost per conversion have both been the best indicators for click fraud. In all cases, Google has acted quickly and usually in agreement with our assessment.</p>
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		<title>By: Chris</title>
		<link>http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-111295</link>
		<dc:creator>Chris</dc:creator>
		<pubDate>Sun, 19 Aug 2007 15:28:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-111295</guid>
		<description>thanks for the tip i never really even thought of tagging the adwords campaigns like this, though i was trying to figure a way out to track the incoming traffic better myself, this seems to solve that issue..

thanks again for the tip</description>
		<content:encoded><![CDATA[<p>thanks for the tip i never really even thought of tagging the adwords campaigns like this, though i was trying to figure a way out to track the incoming traffic better myself, this seems to solve that issue..</p>
<p>thanks again for the tip</p>
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		<title>By: Franck Silvestre</title>
		<link>http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-100331</link>
		<dc:creator>Franck Silvestre</dc:creator>
		<pubDate>Sat, 24 Mar 2007 09:33:31 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-100331</guid>
		<description>It&#039;s good to know auto tagging since I am going to start again with adwords. However, I find the appendix to the URL very ugly...</description>
		<content:encoded><![CDATA[<p>It&#8217;s good to know auto tagging since I am going to start again with adwords. However, I find the appendix to the URL very ugly&#8230;</p>
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		<title>By: Priceblaze</title>
		<link>http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-97345</link>
		<dc:creator>Priceblaze</dc:creator>
		<pubDate>Thu, 15 Feb 2007 17:04:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-97345</guid>
		<description>hi,

well as far as Google AdWords Ads are concerns that auto-tagging opt is just great but how to measure shopping engines and price comparisons shopping engines clicks to track out as that industry is also causing the merchants fraudulent clicks issues.</description>
		<content:encoded><![CDATA[<p>hi,</p>
<p>well as far as Google AdWords Ads are concerns that auto-tagging opt is just great but how to measure shopping engines and price comparisons shopping engines clicks to track out as that industry is also causing the merchants fraudulent clicks issues.</p>
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		<title>By: CPCcurmudgeon</title>
		<link>http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-96784</link>
		<dc:creator>CPCcurmudgeon</dc:creator>
		<pubDate>Sun, 11 Feb 2007 04:39:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-96784</guid>
		<description>I can think of several reasons why this is a bad idea:

* Google will not have the same connectivity to the target site as the
  person clicking on the ad, generally speaking.  There is no
  guarantee that there will be a one-to-one correspondence between
  user clicks and Google pings.  It will just be one more data point
  that the advertisers struggle to reconcile with everything else
  (their own reporting, third-party reporting, Google Analytics, etc.).
* If there are implementation errors on the Google end, or it&#039;s gamed
  in some way, it won&#039;t be of any use to the advertiser.
* Even if the clicks somehow did correspond, it doesn&#039;t tell the
  advertiser what s/he really needed to know.  Was the click
  fraudulent?  Would s/he have been willing to pay for it if it were?

I can make the argument that Google could provide advertisers what
they&#039;ve been asking for fair easier with much higher accuracy: a
detailed report of clicks by IP (or possibly IP block by name),
referrer, user agent, and amount charged, such as what is provided to
people who subscribe to phone services with metered billing.  While it
wouldn&#039;t address the third of my points, it would at least put Google
on the level of other service providers in terms of transparency.

Yet, I must reiterate.  Why do we insist on these bandaids, when the
core problem is that PPC is particularly vulnerable to click fraud?
Why not address the core problem?  In just about every other
(computer) industry, when faced with a core vulnerability, the
decision was made to move to a less vulnerable model.  But the top
search engines insist that the problem is under control, when clearly
it is not.</description>
		<content:encoded><![CDATA[<p>I can think of several reasons why this is a bad idea:</p>
<p>* Google will not have the same connectivity to the target site as the<br />
  person clicking on the ad, generally speaking.  There is no<br />
  guarantee that there will be a one-to-one correspondence between<br />
  user clicks and Google pings.  It will just be one more data point<br />
  that the advertisers struggle to reconcile with everything else<br />
  (their own reporting, third-party reporting, Google Analytics, etc.).<br />
* If there are implementation errors on the Google end, or it&#8217;s gamed<br />
  in some way, it won&#8217;t be of any use to the advertiser.<br />
* Even if the clicks somehow did correspond, it doesn&#8217;t tell the<br />
  advertiser what s/he really needed to know.  Was the click<br />
  fraudulent?  Would s/he have been willing to pay for it if it were?</p>
<p>I can make the argument that Google could provide advertisers what<br />
they&#8217;ve been asking for fair easier with much higher accuracy: a<br />
detailed report of clicks by IP (or possibly IP block by name),<br />
referrer, user agent, and amount charged, such as what is provided to<br />
people who subscribe to phone services with metered billing.  While it<br />
wouldn&#8217;t address the third of my points, it would at least put Google<br />
on the level of other service providers in terms of transparency.</p>
<p>Yet, I must reiterate.  Why do we insist on these bandaids, when the<br />
core problem is that PPC is particularly vulnerable to click fraud?<br />
Why not address the core problem?  In just about every other<br />
(computer) industry, when faced with a core vulnerability, the<br />
decision was made to move to a less vulnerable model.  But the top<br />
search engines insist that the problem is under control, when clearly<br />
it is not.</p>
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		<title>By: David desJardins</title>
		<link>http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-96501</link>
		<dc:creator>David desJardins</dc:creator>
		<pubDate>Wed, 07 Feb 2007 09:09:38 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-96501</guid>
		<description>Matt writes: &quot;Here’s the problem: web logs, whether generated by an advertisers, or by third-party code on an advertiser’s site, cannot directly track ad clicks.&quot;

My question: Is there a (good) reason that Google doesn&#039;t let users count clicks directly, in their weblogs?  This would be easy to do.  Every time a user clicks on an ad, in addition to Google redirecting that user to the landing page, Google itself could send an http &quot;ping&quot; to a specified target page on the advertiser&#039;s site, used only for that purpose.  Since these pings would come only from Google, and could contain some authentication code (if the IP source isn&#039;t good enough), they are definitive evidence for the advertiser of exactly how many clicks occurred.

It seems to me that it&#039;s in Google&#039;s interest to give its advertisers accurate information about clicks.  Is there a (good) reason to retain control of this information only within Google?</description>
		<content:encoded><![CDATA[<p>Matt writes: &#8220;Here’s the problem: web logs, whether generated by an advertisers, or by third-party code on an advertiser’s site, cannot directly track ad clicks.&#8221;</p>
<p>My question: Is there a (good) reason that Google doesn&#8217;t let users count clicks directly, in their weblogs?  This would be easy to do.  Every time a user clicks on an ad, in addition to Google redirecting that user to the landing page, Google itself could send an http &#8220;ping&#8221; to a specified target page on the advertiser&#8217;s site, used only for that purpose.  Since these pings would come only from Google, and could contain some authentication code (if the IP source isn&#8217;t good enough), they are definitive evidence for the advertiser of exactly how many clicks occurred.</p>
<p>It seems to me that it&#8217;s in Google&#8217;s interest to give its advertisers accurate information about clicks.  Is there a (good) reason to retain control of this information only within Google?</p>
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		<title>By: PPC Guy</title>
		<link>http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-96213</link>
		<dc:creator>PPC Guy</dc:creator>
		<pubDate>Mon, 05 Feb 2007 16:29:02 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-96213</guid>
		<description>Great post. The gclid definitely adds value. I also didn&#039;t know that you can add wildcard characters to the robots.txt file to exclude the gclid. I&#039;m definitely going to try this out.</description>
		<content:encoded><![CDATA[<p>Great post. The gclid definitely adds value. I also didn&#8217;t know that you can add wildcard characters to the robots.txt file to exclude the gclid. I&#8217;m definitely going to try this out.</p>
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		<title>By: Dan Thies</title>
		<link>http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-95948</link>
		<dc:creator>Dan Thies</dc:creator>
		<pubDate>Sat, 03 Feb 2007 01:20:32 +0000</pubDate>
		<guid isPermaLink="false">http://www.mattcutts.com/blog/better-click-tracking-with-auto-tagging/#comment-95948</guid>
		<description>Hey Matt,

You *might* want to look into why Googlebot indexes pages with the auto-tagging variables, and dumps the original page as duplicate content. That&#039;s why one very large client is turning auto-tagging off, even though they would *love* to use it.</description>
		<content:encoded><![CDATA[<p>Hey Matt,</p>
<p>You *might* want to look into why Googlebot indexes pages with the auto-tagging variables, and dumps the original page as duplicate content. That&#8217;s why one very large client is turning auto-tagging off, even though they would *love* to use it.</p>
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