Andy Beal’s recent article about click fraud is notable. Not just because he talked to Shuman Ghosemajumder, a Google program manager who works on click fraud. The more notable reason is that it led to Shuman posting on his blog to clarify and offer more info:
Our top priority is to protect advertisers, so that means not disclosing any proprietary methods which would allow click fraud perpetrators to reverse-engineer our systems. However, there is still a great deal of information we can share. I and others on our team have spent literally hundreds of hours on communications and sharing such information outside Google.
Read Shuman’s post for more details. I’m sure he had to take the precaution to run his post by the legal team, but personally, I’m delighted to see Shuman talking about this issue on his blog.