The heart of a computer is now the network connection

Back in the 90s, the heart of a computer was the CPU. The faster the CPU, the better the computer was–you could do more, and the speed of the CPU directly affected your productivity. People upgraded their computers or bought new ones whenever they could to take advantage of faster CPU speeds.

I remember the point when computers got “fast enough” though. Around 1997 or 1998, computers started hitting 166 MHz or 200 MHz and you could feel the returns diminishing. At some point, the heart of a computer switched from being a CPU to the hard drive. What mattered wasn’t the speed of your Intel or AMD chip, but the data that you had stored on your computer.

The era of the hard drive lasted for a decade or so. Now I think we’re shifting away from the hard drive to the network connection. Or at least the heart of a computer has shifted for me. In 2006 I contemplated a future where “documents sat in a magic Writely [note: now Google Docs] cloud where I could get to them from anywhere.” Sure enough, I keep all my important files in Google Docs now. At this point, if I have a file that sits only on a local hard drive, I get really nervous. I’ve had local hard drives fail. By 2008, I was spending 98% of my time in a web browser.

Don’t get me wrong. Local hard drives are great for caching things. Plus sometimes you want to run apps locally. But for most people, the heart of a computer will soon be its network connection. Ask yourself: could you get by with a minimal hard drive? Sure. Plenty of people store their files on Dropbox, Box, Google Drive, iCloud, or SkyDrive. Or they back up their data with CrashPlan, SpiderOak, Carbonite, or Mozy. But would you want a computer that couldn’t browse the web, do email, or watch YouTube videos? Not likely.

Funny SEO emails, part 6

Folks at Google get cold-call emails out of the blue just like everybody else. Here’s an email that a colleague of mine got recently:

I was on your website and wanted to shoot you a quick note. I think I can make a few changes (aesthetically and/or SEO – wise) to make your site convert more visitors into leads and to get it placed higher in the organic search results, for a few of the select terms.

This is NOT like one of those foreign emails you probably get in your inbox every day. Just to be upfront I have 3 agents that work with me for development /SEO.

I would just need to know which (if not both) services you’re open to checking out information about, either web design or SEO. Would you be open to seeing more brief info / quote for what I would like to accomplish?


So this person is offering help to convert Google visitors into leads. Or, you know, to improve Google’s rankings in organic search results. Sigh.

Earlier this week, I got a different email that said

I would like to extend our knowledge to your audience in the form of a uest post [sic]. This post will be written by a college educated writer fluent in English.

To recap we will provide-
- 100% original guest post with statical [sic] data and studies from professional writers.

Here’s my rule of thumb: if someone sends you an email with an SEO offer out of the blue, be skeptical. For example, check out some other fun SEO emails that I’ve gotten in the past.