Penguin 2.0 rolled out today

We started rolling out the next generation of the Penguin webspam algorithm this afternoon (May 22, 2013), and the rollout is now complete. About 2.3% of English-US queries are affected to the degree that a regular user might notice. The change has also finished rolling out for other languages world-wide. The scope of Penguin varies by language, e.g. languages with more webspam will see more impact.

This is the fourth Penguin-related launch Google has done, but because this is an updated algorithm (not just a data refresh), we’ve been referring to this change as Penguin 2.0 internally. For more information on what SEOs should expect in the coming months, see the video that we recently released.

Added: If there are spam sites that you’d like to report after Penguin, we made a special spam report form at . Tell us about spam sites you see and we’ll check it out.

What to expect in SEO in the coming months

We just recently taped a new round of webmaster videos, and I thought this video deserved a full-fledged blog post. This is my rough estimate (as of early May 2013) of what search engine optimizers (SEOs) and webmasters should expect in the next few months:

Bear in mind that this is a very rough estimate, because priorities, projects, and timing can change based on a lot of different factors. But I hope this gives folks a ballpark idea of what to expect in the coming months as far as what my team is working on.

Email backlog

This is a “hairball” post you can ignore. However, this post does trace my thinking about how to scale webmaster communication. Part of me wants to start answering questions I get via email by stripping out the identifying information and then replying with a blog post. Instead of one person getting a single reply, everybody could see what the answer is.

I spent most of the past week tackling my horrendous email backlog. At the start of the weekend, I was just touching 500 unread emails. I got it down to 218 unread emails and 264 total emails in my inbox. Of course, the ones that are left are the harder messages. And out of those 264 emails, 167 are from outside Google.

A few weeks ago, I flew up to the Kirkland office for a couple days to catch up with the Webmaster Central team. At some point, we were talking about doing videos for webmasters. Someone said “Why don’t we just grab a video camera and see how many videos we can shoot in an hour?” So we did. We managed to tape three pretty informative videos in about an hour, and that includes set-up/breakdown time.

So now I’m looking at these 150+ emails from outside Google, and I’m pondering about how much time I should spend on email compared to other things. Email is a 1:1 communication, so I could answer 10 emails and help roughly 10 people. Or in the same amount of time, I could comment on a forum, start on a blog post, or plan out another video that could benefit a lot more people. I did a series of about 15 videos last year when my wife was out of town, and the videos have been watched over 300K times and downloaded over 100K times.

So to make a long story short, I’m trying to figure out how I should handle email going forward. I’ve been thinking about this for a while, but don’t be offended if I don’t reply to email as much going forward.

The dangers of productivity porn

A quick “hairball” post about how sometimes it’s better to just go with the flow. I like how xkcd made this point with a chart of whether it’s worth the time to fix something that’s bugging you.

I have a friend who is mechanical engineer. A few years ago he took me for a tour of his workplace that ended in his office. As I looked at his workstation, something leapt out at me. My friend had never changed his background screen. Whatever the computer came with by default, that’s what he was using. With this simple act of indifference, my friend taught me an important productivity lesson.

It’s great to be productive. It really is. But sometimes we chase productivity so much that it makes us, well, unproductive. It’s easy to read a lot about how to be more productive, but don’t forget that you have make that time up.

My wife keeps me grounded

This is a harmless “hairball” post I had as a draft.

Me: Hey, they added me to!
My wife: Never heard of it. (pause) Had you heard of it before?
Me: Yeah.
Wife: Really?
Me: Yeah!
Wife: (with an extra helping of sarcasm) Really?
Me: Yes!
Wife: (dripping with condescension) You’re a very important man.