Archives for June 2008

Google gets better at Flash with Adobe’s help

If you haven’t seen the official posts, Adobe has been working to make Flash more index-able by search engines. Google has recently rolled out better code for Flash, e.g. you’re now more likely to see useful snippets on Flash pages in Google’s search results.

I’m a fan of this change, and I’m a fan of Adobe in general. They get a lot of credit in my book for opening up the specifications for PostScript, Adobe’s font standards, and their Acrobat/PDF format. Very few companies have been able to open up their specs and still compete successfully against powerful opponents. I respect Adobe for that — not to mention providing one of the first widely-known “plug-in” mechanisms (in Photoshop). The idea of a plugin or extension has greatly affected how people view software from Firefox to WordPress. I’m glad that this most recent change by Adobe will make it easier for search engines to index content in Flash files.

Free search engine optimization tips for beginners

Jefferson Graham didn’t just write an article of free SEO tips — he also brought his video camera along. The result is a five minute video interview with more easy, free search engine optimization tips. Again, this is targeted at beginner SEO and small business SEO instead of advanced marketers. You can watch the video below:

Fun trivia: This video was taped in the lobby of building 43 on the Googleplex campus. Also, I made sure to wear my “We ♥ webmasters” shirt from our webmaster portal team up in Kirkland. 🙂

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